10 Lead Generation Statistics 2023: Key B2B Lead Gen Stats for Your Website

When video marketers talk about their campaigns, the discussions may be pretty specific, but they are more likely to focus on lead generation statistics in the end. Each tool, trick, advice, or tactic that marketers use to spice up business and inject creativity into the marketing strategy is specifically chosen for the ultimate lead generation.

Organizations generate 1,877 leads per month on average. The mean cost per lead across all industries is $198.44. 97% of people ignore cold calls. That is why 76% of marketers use highly engaging content to generate leads, especially engaging videos.

Let’s take a step back from behind the trees and look at the lead generation statistics for 2023 that may be useful for your business.

Source: Dribbble

In Which Areas Can Lead Generation Statistics be Used?

Video marketing is expected to become one of the greatest b2b lead gen sources in 2021.

Videos help generate leads for 83% of marketers. The human brain is lazy and is easier to process visual content than text.

Because we are instinctively attracted to movement, sound and human faces, video can be the fastest way to convey information, awaken emotions and establish contact with the audience. ‘

Webs of Influence: The Psychology of Online Persuasion

There are two ways to get leads via video: request contacts before watching and offer to fill in the website form after watching one. Also, the video explainer may be just one of the touches on the way to purchase.

Leads from the video may be automatically collected by programs that add forms to the beginning and middle of the video, and a call to action – to the end, which also automates the process of database formation out of the website users.

B2B Lead Generation Statistics

Enjoy some of the latest statistics that may help to visualize your data, and build your video marketing strategy and business more effectively.

1) 61% of video marketers believe their top priority is to generate traffic and leads.

(Hub Spot)

Why it’s true? Most of us are doing videos for that, indeed. It makes you wonder what the other 39% are worried about, then. Anyways, the takeaway here is that we are all together thinking about measuring results and a great way to share stories and solutions is to find a place in powerful storytelling, which may be applied in a SMART way.

2) Only 4% of site visitors are ready to make a purchase.


Four percent is dramatically low, right? Keeping in mind that this number represents traffic that goes straight to the bottom of the funnel, the other 96% are still in discovery and exploration, which leaves you with the odds to dwell on your lead nurturing skills. Make your website very clear about where you want visitors to go and what you want them to do via your videos, and you’ll speed up those conversions.

3) 88% of B2B marketers use content marketing as a lead generation tactic.


Instead, you will need to find ways to turn your video content into an effective strategic sales tool.

4) Inbound marketing generates 3x more leads than outbound marketing but costs 62% less.


These lead generation stats are a win-win for video content marketers from any point of view. Your audience will get what they want from you; 3x more leads also gives you more time to create loop-supporting content throughout the day. And you’ll need the right video content to determine the best experience.

5) Marketers who reach web leads within 5 minutes are 9x more likely to convert.


You will turn these website visitors into leads by interacting with them when they are the readiest. From using explainer videos to providing a process for quickly responding to online inquiries, meeting visitors where and when they are there is of the utmost importance.

6) 80% of customers believe that the experience a company provides is just as important as its products and services.


With the help of your useful website and video marketing and providing the right customer service, the user experience can be very influential no matter if you get a lead or not. Make sure your content is consistent and memorable to achieve the greatest company results

7) 46% of marketers with well-planned lead strategies have sales teams tracked over 75% of new leads.


Modern users spend most of their journey on their own, but if they reached out to your team or raised their hand in some other way, committed people may help them get even closer faster.

8) 90% of customers say that video helps them make purchase decisions, and 64% of customers admit that watching a video increases their likelihood of buying.


The users are asking for a video to help them decide what to pick, so give it to them! You may get started right away with this short list of videos that will improve your marketing.

9) Using a video on a landing page may increase conversions by 86%.


The videos on the landing pages are averagely HUGE, but they 86% increase conversions. How surprising is that, but still

10) Marketers who focus on blogging are 13 times more likely to receive a positive return on investment.


Blogging has been a popular lead generator for years, but does that mean the days of being an effective marketing tool are over? Blogging is not dead yet. An important word in these statistics is video blogging Marketers who take the time to develop, and nurture their video tactics continue to make huge profits, including the new leads.

The Challenges of B2B Lead Gen

Alongside the huge potential that the stats above show, you may also face certain challenges if you decide to implement your video marketing in practice for B2B.

Assessing the market need

Assessing your markets, as well as your market opportunities includes the process of investing time and important resources to identify whether or not you will fit it. Video is quite a specific issue here to access in terms of your audience’s communication needs and the market opportunities. 

Determining the right strategy

The effective statistics on video marketing and other content-related data -that’s the basis for choosing one of the best approaches to strategy and execution within your next campaign. Planning your budget for the end product is of key importance here.

Building the infrastructure

As a guarantee to development and the basic physical and organizational conditions and facilities, you may need to implement your strategy, choosing a reliable solution here. To create top-notch lead gen opportunities for your business you also need to decide on which tools are to be used, how they measure success and so much more – all should be included.

So, what’s a good lead generation percentage?

Lead conversion rates may vary by industry and device type, but a good lead conversion rate is average of about 2.4% globally for any average webpage. A lead gen landing page can have a lead conversion rate of around 4%. But you may always increase it by adding an awesome video explainer.


 As you see, Lead generation is essential thing for successful business activity. Now is the most exciting time to attract and convert new leads into your business with so many different tools. Explainer videos are one of them.

These statistics on video content marketing and others show the variety and complexity of what’s available and how marketers use them. Hopefully, they have inspired you to fill your marketing channel with new and exciting ideas.

Still, have questions? – feel free to ask our video connoisseurs for great video explainers on any topic you need.

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