Do you need a 60-second explainer video for your business? Explain Ninja is your one-stop-shop for animated video production. Over the years, we have been producing high-quality explainer videos for companies across different industries.
60-second explainer videos are the golden mean between short commercials and long educational videos. They are short and sweet. You have only 60 seconds to pack all the necessary information and introduce a business creatively. There are no excessive details or distractions.
A 1-minute video delivers your pitch concisely and engagingly, having enough time to describe essential features and benefits of your products or services, unlike 30-second explainers that perform better in fast adverts.
It’s much easier to create a script for a 2-minute video than for a 60-second explainer. Conciseness is the main requirement for a great explainer video. Less is more when it comes to 60-second animated explainer video production.
Create a clear message and prioritize essential information at the beginning of the video. It allows you to hook the audience in the first seconds. Start with the problem your customers face and present your product (service) as the best solution before getting into further details.
Don’t forget to add a powerful call to action at the end of the video. It’s the right moment for letting your viewers know what are the next steps and what opportunities they access choosing your brand.
An ideal 60-second explainer video script has around 150 words or even fewer. This text size allows you to outline all the key product features or service peculiarities. This pitch usually contains enough information to evoke the viewer’s interest in a brand and not make them bored with long explanations.
60-second videos perform the best at the consideration stage of a customer journey when people explore all solutions available in the market.
Learn more about why it's worth to create your next explainer video with us.
Our team starts every project with brainstorming to generate fresh and innovative ideas for a video. We strive to combine creative thinking with proven practices to deliver an animated video that shines with exciting innovation, features beautiful visual style, and communicates a brand message clearly.
Since its foundation in 2013, Explain Ninja has been actively acquiring valuable experience and knowledge working with companies from various industries. Today, our team can offer a comprehensive skillset and rich expertise that empowers us to create high-quality videos for our clients.