Mobile App Explainer Video

The app store is crowded with hundreds of apps, and it has become challenging to stand out from the competition. You may ask how to draw the mobile user’s attention and motivate people to download your app? An animated app explainer video might be the best answer.

At Explain Ninja, we create world-class animation to creatively introduce your digital product and describe its key features. Our experienced team can help you trigger more app downloads using a short and eye-catching explainer video that combines a cool animation, intriguing sound effects, excellent voiceover, and a persuasive script.

Fueled by creativity, powered by skills, and driven by design, our animated video production company has successfully partnered with over 400 businesses worldwide, including ambitious startups and top brands.

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What is a mobile app explainer video?

A mobile app explainer video is a brief, engaging video usually 60-90 seconds long that describes app functionality, user interface, and advantages. An appealing video can capture the attention of potential users, piquing their curiosity and encouraging them to explore your product further in the app store.

Crafted with persuasive narratives and often complemented by vibrant music, these videos inform the viewer of the unique value proposition offered by your app. By showcasing the app dynamically and engagingly, you go beyond advertising features. You're creating an experience that resonates with the user's daily life and personalizes it to their needs.

Explain Ninja can transform your application concept into an unforgettable visual narrative that illuminates every facet of your offering in minutes. Ditching the need for static images or lengthy text descriptions, our approach involves compelling storytelling and vivid visual elements to demonstrate how the app functions, its standout features, and the problems it solves, enhancing your brand's visibility and user engagement.

Benefits of a mobile app explainer video

Target user engagement

Today, the video is a preferred content type since it allows people to get all the essential information more effectively and faster. Hence, a mobile application explainer video may come in handy and become a powerful advantage of your app marketing strategy.

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Appealing visualization

First of all, we are visual creatures. That’s why an appealing visual presentation of your mobile app is a crucial part of a marketing strategy. Fabulous animation may help draw the user’s attention, evoke the interest for a mobile app, and increase downloads.

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Demonstration of app features

A mobile app explainer highlights all the mobile app features and presents its competitive advantages. Most explainer videos for apps also demonstrate the app screens and a user interface.

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Why mobile app explainer videos work?

App explainer videos serve as a bridge, offering users a smooth and interactive experience.

These videos simplify complex processes, thereby enhancing productivity and team collaboration. The mobile app sector is expansive and competitive, and as such, apps must not only be functional but also stand out. Many apps aim to design for various tasks but share a common goal: to give users an easy and efficient experience. This is where explainer videos emerge, articulating the benefits and features of apps to existing and potential users.

Developers are increasingly recognizing that traditional marketing strategies, such as endorsements from celebrities or social media campaigns, while effective, may not be as compelling as explainer videos. These short, informative clips are more likely to grab attention and leave a lasting impact, driving engagement in the crowded app marketplace.

Services offered by Explain Ninja

Our animated explainer video production process includes 6 steps. At Explain Ninja, we guarantee an individual approach to your project, considering your target audience, business goals, and KPIs.

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1. Briefing

We discover a target audience and business goals to deliver a compelling explainer video for a mobile app that reaches the right users with the right answers.

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2. Script

At this stage, we create a script. It’s a scenario and text voiced in the video. A script is vital for a successful video as it helps convey a marketing message or brand concept clearly.

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3. Storyboard

Storyboarding involves matching the visual presentation with a story. It implies creating a series of sketches that will depict scenes and shots of the future video.

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4. Illustrations

It’s time to craft beautiful illustrations that correspond to the defined script and storyboard. We take an individual approach to every client and create a unique illustration style.

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5. Voice over

Explain Ninja offers a vast database of sound effects and a team of talented voice artists who can give your video a powerful voice.

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6. Animation

At this stage, we breathe life and motion into static illustrations and create animation in a 2D or 3D digital environment.

Why Explain Ninja?

Industry leadership

Explain Ninja is listed among the Best Animated Video Production Companies in the world, according to The Manifest.

Extensive experience

Our team offers around a decade of experience and a comprehensive pool of talents to produce an animated video that will help you hit the market.

Partnership with global brands

Our video production services are trusted by game-changers, like Google, Bolt, Pipedrive, Atlassian, Codio, and others.

Innovative storytelling

Explain Ninja brings stories to life with creative narratives that capture the essence of your brand, ensuring your message resonates with your audience memorably.

Customized branding

Each video is tailor-made to align with your company’s branding, using unique graphics and style to make your content stand out in a crowded marketplace.

Cutting-edge technology

Explain Ninja utilizes the latest tools and techniques in animation and video production to deliver high-quality visuals that engage audiences across various platforms and devices.

Other Services

2D Animated video is what we recommend if you want to demonstrate lightness, simplicity, and spontaneity. No showing off. Nothing «too much». Less effort, more results – that's all that 2D animation is about. Click above and see how we will take care of it.
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Make a «wow» effect with a breathtaking 3D animated video! This technique works great to build an unforgettable impression on your audience. Too much time and money? No! You will be surprised after calculating all your efforts. Do it now, with us.
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Not the boring PowerPoint Presentation again. Stop it; your business is worth original visualization! That's not a big deal: we are here to tell your unique story with magnificent animation tricks. Push your business forward with us!
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The gaudy social media world is a battlefield for attention now! An animated video explainer will be your reliable weapon here. Don't let your viewers scroll down. Don't let them lose your product. Click and get outstanding content from us.
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Thirty seconds is the golden standard of duration for commercial videos. This is the perfect format if you are in the market for a quick, powerful pitch, a short and clear tutorial, or an engaging explainer video. And we happen to be the experts in those — hit us!
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Too long? So boring. Too short? Nothing is clear. One minute? Perfect! Just one minute can introduce your product or service well and inspire your customers to join. Don’t know how to make explainer video? That's easy; learn more details from us.
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FAQ about an explainer video for mobile apps

How can I make an explainer video for an app?

While pre-designed layouts for explainer videos are an option, a tailor-made video will fully capture and convey the unique atmosphere and core of your product.

How much does it cost to produce an app explainer video?

The price of a video apps explainer depends on many factors. However, on average, it starts at 5,000 USD.

How long does it take to come up with an explainer video?

Usually, it takes around 4-8 weeks to produce a custom explainer video.

How do you make an informative video?

To craft an informative video, script your message to be direct and concise. Explain Ninja's experts will optimize your idea, enhance it with compelling graphics, and produce an entertaining yet educational final product.

Increase your app downloads with a creative explainer video

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