Award-Winning Video Explainers Made by Explain Ninja

Since their foundation, Explain Ninja team has managed to create incredible pieces of animation art that have become officially awarded in many categories by numerous design awards, from the best-animated logo design to the video explainer of the day. People here know how to make an explainer video to stand out from the crowd. Let’s check on some of them.

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What is an Explainer Video?

What is an explainer video? An explainer video is a short form, usually from 30 to 90 sec long video which is often used for marketing or sales purposes. It highlights a company’s product or service, delivers the message or business idea in a very laconic, compelling, and efficient way. Most businesses host explainer videos on their landing pages or feature them on the homepage of their website. You will generally find explainer videos anywhere on the landing page or homepage of the business, although they can also be posted on social media platforms and apps, etc.

Types of Explainer Videos

Explainer videos usually come in one of three major forms: live-action explainer videos, animated explainer videos, and whiteboard explainer videos. Also, feel free to add the types of explainer videos or any type of variations you’ve come across in practice. So, here we go:

Animated explainer videos

Animation is a trend in explainer videos. It is usually visually striking and the only limits are your imagination and the skill of the animator. Animated explainer videos are the most popular form of an explainer video. Magic of motion is all about it.

A live-action explainer

Live-action explainer video examples are akin to those of a TV commercial or other media advertising revolving around a human presenter explaining the benefits of a product or service. Alternatively, a live explainer video may show the product being used.

Whiteboard explainer videos

whiteboard explainer video is a form of animated explainer video that opens to a white screen before the narrator explains how the product or service works – whiteboard explainer videos are usually by drawing against this white background.

5 Great Explainer Video Examples

Video is a great option to convey information not only to those who do not like to read, but also to a wide audience who don’t like reading and tend to saving their time.Whether you want to pitch your idea, tell a compelling story, or present a new project in a fun way, an explainer video is perfect.

There’s been so much work and the top explainer videos created and awarded that include many big names like Kidkin, Codio, MyTaxi, Pipedrive, Huawei, Google, Atlassian, SwissFinLab, Armanino, etc. enjoy some of them here:

1. Onomy

Here’s another video explainer from Explain Ninja awarded with a Video of the Day Award at the Motion Design Awards:

2. Armanino

The Armanino project was also awarded a Video of the Day reward on Have a look:

3. Avalara

This is the shot from one of the best explainer videos created at the studio.

4. Viral

Made in Cinema 4D + After Effects to showcase incredible animation and motion design expertise for the crypto native solutions. Enjoy it.

5. Alice James Global

A video for a successful solution for the fashion industry, Alice James Global, a global sourcing and production management agency based in Texas, offers full support for fashion brands of all sizes.

How to Make an Explainer Video

how to make an animated explainer video so that to stand out from the crowd and kill your competition? It’s easy, with a professional graphic design studio. On an average level, the process usually looks like that:

1)    Creating a Video Script

Without a doubt, the script is an essential part of an animated explanatory video. To make it more attractive, use language that your target audience understands. Explainer videos scripts also do a great job of capturing user attention. The more time they spend on your site, the higher it will rank in the search results. Placing a meaningful video story on the site will have a positive impact on search engine optimization.

2) Getting a Voice Over

In addition to engaging visuals and script, a voice over makes an explainer video more effective. Unique explainer videos persuade your audience to make a decision and deliver the message more clearly. One of the crucial points of web video production is whether or not to include narration to explain something or just tell a story.

3) Choosing the Right Video Explainer Software

With the right video explainer software like Animaker, Yyond or Renderforest, Cinema 4D + After Effects or similar, you will be able to create high-quality explainer videos in minutes, and that without any technical skills. The platforms offer a variety of video templates that you can apply to create animated videos on any type and for any occasion. But mind that animation designer in 3D and 2D, themed animations and more are at your disposal only with a professional studio.

4) Distribute your Video Content

Once you’ve created a shorter explainer video, you’ll want to post it online and look for platforms to help you increase your targeted traffic. Social networks like Facebook, Online blogs and YouTube are the top three platforms you can make sure you have content.


Explainer videos are getting more and more popular. Visual content, as a rule, is easier for the audience to perceive. A well-written explainer video will briefly and clearly explain what the company’s products and services are and how they work. It is a great promotion tool that aligns with almost any type of business, product, website or service. A design that looks very professional with a styled animated video will create tight emotional bond with the viewers. Follow the video trends, find stats and many other interesting data with Explain Ninja. Create professional videos with the team in no time.

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