Top Video Marketing Statistics 2023

Animated videos can help businesses build long-term customer relationships and promote their products creatively. Let’s dig deeper into video content youtube statistics 2023 and find out how you can use the force of animated videos for the growth of your business.

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Video marketing statistics 2023

In this brief explainer video youtube video statistics overview, we provide video marketing stats gathered from the most authoritative sources like Forbes, Cisco, Renderforest, HubSpot, Twitter, Facebook, and many other video content statistics, to help you see a clearer picture of the state of video marketing and the benefits of videos for your business success. So, let’s see those stats on video marketing! How many people use youtube in brand video production?

But why is using video marketing youtube video stats in the marketing strategy so popular today? How many users are on youtube? Let’s check out some other video marketing statistics for 2023. Seeing these video content marketing stats leaves no questions that this is a powerful tool to increase sales for your product and increase your customers’ engagement as your audience.

Why is video marketing effective?

Video marketing has become a fundamental part of the business strategy for many online shops and other brands. Here is a small selection of youtube statistics 2023, explainer video statistics from Wyzowl:

88% of people would like to see more video from brands in 2023

If more than 99% of people who used video for marketing said they continued using video throughout 2022, whereas two thirds of marketers (66%) either increased or maintained their spend on video in 2023. Thus, 88% of people would like to see more video from brands in 2023, which is an increase of 3% from the last year youtube video statistics.

Almost 93% of brands say they got new customers due to the videos posted on their social media accounts

Nearly 61% of companies say youtube user statistics on video content is a major part of their marketing plan. In fact, as of 2022, an average person is predicted to spend 100 minutes per day watching online videos. (Invideo) About 30% of sellers still consider video marketing strategy development more important than their website as per video marketing stats 2023.

Videos help to increase user understanding

94% of marketers agree that videos have helped increase user understanding of their product or service. (Wyzowl)

74%, say that videos have better numbers regarding ROI than simple static images video

The vast majority, 74%, say that videos have better numbers regarding ROI than simple static images video trends 2023. 

  • As reported by Hubspot, 83% of video marketers claimed that they had generated leads with the help of video content.
  • According to Brightcove, the video gives a 157%  organic traffic increase from search engine results pages;

As for video statistics in 2022, studying it timely & regularly will be a great way to grow your marketing network and customer base, not just now, but also in the future.

68% of marketers claim ROI of video marketing is better

How many users are on youtube and what about video advertising statistics’ effect on ROI? Here we present some remarkable numbers.

According to Biteable, around 68% of marketers claim a return on the investment of a video is better than from one of Google Ads.

YouTube is claimed to have a better ROI

Moreover, YouTube is claimed to have a better ROI for video content than Facebook or Instagram.

  • HubSpot also discovered that more than half (52%) of marketers say that video is the type of content with the best ROI.
  • Tubular Insights give us the stats of 73% of B2B companies that claim video content had a positive impact on their ROI numbers.

Here are some interesting statistics about video marketing from the consumer’s point of view.

How Video marketing statistics benefit customers

66% of people said they’d prefer to watch a short video to learn about a product or service. 18% would rather read a text-based article, website, or post. (Elite Content Marketer)

People watch an average amount of 16 hours of online video content weekly. 1/3 of all online activity is spent watching the video. (Siteefy)

  • According to CXL, this number has grown by 52% in comparison to the last 2 years.
  • Video content is 1200% more successful than other content.
  • According to LearnHub, videos generate more shares and likes than both text and image content combined.

Viewers absorb 95% of the message while watching the video from facebook stats 2023.

Insivia social media video statistics show that viewers can retain about 95% of the information from the video compared to 10% of information while reading the text.

According to Hubspot’s report on animated video statistics, most people (94%) watch explainer videos to understand the product or the brand better, and 84% of the watchers decided to make a purchase after the video.

Google users are most likely to click on a video search result.

An SEO report from Brightedge has shown that Google search results include video thumbnails in 26% of cases, and users are keener on clicking on video search results.

Benefits of video marketing statistics for your business

After checking some interesting numbers about video in marketing statistics from the customer’s side, let’s look at stats video marketing from the business’ point of view. You’ll see the effectiveness of video marketing is quite high for practically any type of business.

Video in the ad campaign gives a 34% increase in conversion rate.

Including a video on your landing page can boost your conversion rate by up to 80%. (Unbounce)

Per the Vidyard report, marketers claimed to have a 34% increase in the conversion rate if the video content was added to their campaign.

Video helped to generate leads for 84% of marketers.

Lemonlight statistics showed that most marketers experienced an increase in leads when using video content in their marketing strategy.

Video ad spendings will increase by 41,9% by 2024.


Statista report shows that US marketers will spend 41,9% more on video ad campaigns by the year 2024. The amount is expected to grow from 10.18 billion USD in 2019 to 12.66 billion USD in 2024.

Global streaming market has experienced 55% growth, according to the latest statistics about video marketing.

According to What’s New In Publishing online video marketing statistics, the global streaming market keeps growing. The amount has increased from 104.11 billion USD to 161.37 billion USD for a couple of last years.

Almost all of the marketers will continue to use video content.

Wyzowl’s report has shown that 99% of marketers plan to continue using video content in their ad campaigns.

YouTube Video Marketing Statistics

YouTube currently has a fascinating number of 2+ billion users. It can be roughly described as almost ⅓ of the Internet.

No wonder, YouTube is the second most popular website in the world (after Google). (Alexa)

The average YouTube audience is 18-34 years old. That means that your video will be most likely watched by a solvent user that will have a possibility to purchase your product.

  • YouTube has replaced Facebook as the #1 influence that affects the customer’s behavior in 2019.
  • A majority (90%) of customers discover new companies or products with the help of YouTube.

Video Marketing Statistics for Instagram

  • 1 in 4 consumers will make a purchase after they see a story on Instagram.
  • 79% of brands claim that they have landed a new customer from their Instagram account.
  • 73% of marketers gained a new customer by posting Instagram stories.
  • 41% of marketers say that Instagram Stories became one of the most important marketing strategies in 2020. 

About 25% of Instagram advertisements consist of a single video.

Video Stats for Twitter

On Twitter, 82% of people consume video material.
According to Aberdeen Group, businesses that embrace video marketing see a 49 percent faster increase in income.
More social videos than text and images combined are shared by 1200%. (Wordstream)

In the last 12 months, video views have grown 220x on Twitter. Also, 93% of the video views on the microblogging platform happen on a mobile device. (Twitter)

And 39% call a vendor after watching the video. (Forbes)

Video is the fastest-growing advertising tool on Twitter.


Video content performs well on different social media platforms, and marketers know that for sure. That is why videos are one of the most used types of content in social media marketing.

78% of people watch videos online each week, and 55% watch videos every day. (50 Wheel)

And here we would like to present you some social media video statistics 2023 that might be useful or just interesting.

86% of marketing professionals use video as a marketing tool. Videos are consumers’ favorite type of content to see from a brand on social media. Consumers expect more video content. 88% of video marketers are satisfied with the ROI of their video marketing efforts on social media. (Oberlo)

Video Stats for Facebook

84% of customers make purchases after watching an explainer video as per facebook video stats.

  • 45% of consumers are spending their time on Facebook.
  • 93% of brands are posting at least 1 video on their Facebook account weekly.
  • 64% of companies claimed that a video posted on Facebook resulted in a new client for the past 12 months.

According to recent statistics on video marketing, video generates more engagement than any other content type on Instagram. (Mention)

Facebook Watch has around 140 million users in the daily audience, and they usually spend 26 minutes watching videos daily.

Almost 75% of brands use video ads on Facebook. It’s important to know as experts in marketing video statistics gather collective data from multiple sources to predict where it would work best to share future video ads for the business.

Video Stats for LinkedIn

According to the LinkedIn official page, over a year, more than 300 million impressions were created by LinkedIn video posts.
Additionally, videos on LinkedIn receive an average of three times as much engagement as text posts.
By 2024, Facebook projects that 82% of mobile traffic will be made up of video.

Compared to marketing that doesn’t use video, video marketing results in a 49% faster increase in income.
Worldwide, 51% of marketing experts select video as the content format with the highest return on investment.

Video Stats for TikTok

Here are some facts about video marketing in Tik Tok progress:

TikTok Gets Over 1.5 Billion Monthly Active Users

Over 1.5 billion active monthly users worldwide were using TikTok as of Q3 2022. The user base is over 2 billion when the 600 million users of Douyin are included.

More than 3 billion downloads have been made of it

Since its release, the TikTok app has been downloaded more than 3.5 billion times. According to Business of Apps, the app was downloaded more than 571 million times between Q1 and Q3 of 2023

It Has the Highest Engagement Rate on Social Media Per Post

TikTok’s engagement rate is substantially higher than those of other big networks like Instagram, YouTube, and Facebook, according to statistics from Upfluence. On the platform, micro-influencers can generate engagement rates of about 18% while charging much less.

For comparison, the engagement rate on Instagram was 3.86% while the engagement rate on YouTube is 1.63%.

The Daily Usage of TikTok Keeps Growing

Data from Sensor Tower show that Tiktok interaction has grown across all countries. Users of TikTok spent 95 minutes more each day on average in 2022 than they did in 2020, or 62 minutes.

Video Marketing Statistics for Webinars

Average attendance in marketing webinars is 44%.

Training webinars draw 53% of participants, while corporate communications webinars draw 65%. It is common for webinar conversion rates to be lower because many of them are designed for niche audiences.

Following webinars (28.4%), educational videos are second (33.6%)—Wyzowl, 2023, as a source.

Typically, 54% of participants register at least eight days before an event. Within one week of the event, registrants make up 46% of the total.

Video Stats for Other Channels

Video marketing statistics: the business side

Video has become one of the most popular types of content around the web. People, businesses, organizations – everyone uses videos to learn, educate, promote, and more. The video content opens many opportunities for brands to build trust with customers, gain their loyalty, evoke their interest to a company, spread the word about it, catch the cold audience’s attention, etc.

The video is one of the biggest business trends and the most versatile formats for efficiently transferring information without cognitive extra-efforts. There is no need to read lengthy tutorials or listen to explanations of how to use a product or service or perform any work. People can do it more effectively by watching animated explainer videos or product demo videos, for example. You shouldn’t also think of the most engaging way to tell about your brand on a website or social media, as animated promotional videos can help you do it creatively. 

In one- or two-minute videos, we can tell the whole brand story and roadmap. And only near 30 seconds are needed to intrigue a potential customer with an engaging video ad on Instagram, Facebook video statistics, or any other social network. As you can see, the power of animated videos, explainer videos, and video marketing is impressive. You may not believe us. However, data doesn’t lie. 

You can also read our blog post to find out more about the benefits of small business video marketing.


The benefits of videos for business are literally countless if you study video content statistics in 2023 deeply. A set of data introduced above proves that. Animated videos can help businesses build long-term relationships with customers and promote their products creatively. There is likely no better way to educate people on how to use products/services, to tell about your brand, and engage users on social media than to using videos. 

Are you looking for video marketing statistics from a trusted and creative team with a proven track record in producing animated explainer videos for business? At Explain Ninja, we’re always passionate about meeting new challenges and handling new projects. Don’t hesitate to contact our experts to learn how our corporate skills and creativity can be beneficial to your business.

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