8 Best Examples of eCommerce Product Video Marketing
Why product videos eCommerce should be used to attract users and convert them into loyal customers? How to create it and where to place it? And how do you make videos increase your conversion rate and your site’s visibility on search engines? Get some answers here, but first, let’s understand what eCommerce videos are.
Benefits of Video Marketing for Your eCommerce Brand
Video is the most expensive, but also the most effective tool for engaging visitors. Video content is actively used by Amazon, Zappos, Asos, and other e-commerce giants. According to one study, visitors who view videos have an 87% higher conversion rate than those who do not.
In practice, this means that the user leaves the website if there is no video on it. Today, visitors to online stores expect not only to be told about the product but also to be shown how it works, etc. Not finding a video review, they leave to look for it on YouTube or Vimeo. Or google it somewhere else.
So, product videos in particular are proven to capture your eCommerce customers’ attention and deliver more useful data than any other medium available. That’s because consumers end up staying longer on websites with videos.
What is an eCommerce Product Video?
An eCommerce video is a video that displays your brand product, shows it in action, and highlights its key features and benefits. Ecommerce video marketing is the best way for consumers to learn more about your brand, products, or services and their benefits, especially if they are not available to view these products in a store or showroom.
What is video marketing? This term refers to any kind of video that is used for marketing purposes, i.e. to promote a certain service or product. The brand name, the benefits of your product, the vision – all this is successfully distributed and popularized with the help of explainer videos.
How to Implement Product Videos in Your Ecommerce Marketing?
To implement your video marketing for eCommerce strategy, get prepared first and stick to a list of tips for a start. Ensure effective video marketing for eCommerce by following at least these 5 tips:
1. Context is king
The contextual ‘how’ or ‘why’ we communicate via our brand and what form that experience takes have become as important as the actual video content being delivered. To produce an effect, context is everything. Context is king. So, do not forget to think it over before you deliver the video and place it.
2. Show and tell
Your video should contain a clear story that tells your audience what’s what. Of course, visuals go first but do not forget about the meanings. Apply visual storytelling to amaze your viewers.
3. Share your story
Or you may let your customers tell it for you. If you produce stories that go viral, your users will spread the information over and over, thus working on you as your brand advocates.
Customization and personalization are important in order to cater to your target audience with the most up-to-date information 24/7 all year round. Inject some personality but don’t foster FOMO (fear of missing out).
5. Include a clear CTA
A clear and convincing call to action is a must, so people know how (and where) to buy. Sometimes marketers may forget about the importance of picking the right CTA button or motto for their product videos in eCommerce.
11 Best Examples of Ecommerce Product Video Marketing
Here you will find the list of the most incredible eCommerce product videos created by the Explain Ninja team for your inspiration. Enjoy it!
2. Duds Onboarding Animation
6. Flying cafe
8. Bolt Food – Picked Up
Reasons why your business needs an eCommerce Product Video Marketing
You may find about five solid reasons to use video marketing in your business and succeed in no time. Here they are:
1. Video improves SEO
Video marketing is the present and future of the online marketing space, making it absolutely essential for every company to make the most of video. Social platforms like Facebook or Instagram love videos.
When you upload videos to these platforms, viewers become more engaged and spend more time on the site. This builds trust with visitors and signals to search engines that your site has quality content.
Google loves video. If you add engaging and informative videos to your site, they can appear on the first page of the search engine giant. According to statistics, if you embed a video on your site, you are 53% more likely to appear on the first line of Google search results, all other things being equal.
2. Mobile apps strive
Every day people are becoming more dependent on smartphones and tablets. A US study by Deloitte found that all Americans check their smartphones 8 billion times a day. As more people check their mobile devices to watch animated videos dozens of times a day, video marketing opportunities are growing.
According to Wyzowl, 90% of users watch videos on mobile devices. This means that visitors are more likely to view your brand’s videos and ads on their smartphones. Mobile devices and video go back to back.
3. Video boosts conversions & sales
This is one of the main reasons for using video in a content marketing strategy. Videos can turn your visitors into loyal customers.
4. Videos have a higher ROI
This is another important reason for using video in your marketing strategy. Over 83% of companies say that video delivers a high ROI.
There was a time when video production was an expensive and time-consuming creative process, but thanks to the availability of online video creation tools, and professional studios, a lot of bright and spectacular amateur products got their chance to skyrocket.
5. Videos form loyalty
Video is the best way to engage your audience and spark emotions. When we talk about industry experts, YouTubers can be the most powerful social media figure to promote a brand. Make a deal with popular YouTube stars to effectively promote your brand in the digital space.
Trust is the basis for the growth and increase in the income of your business. For a brand, building trust is a goal in itself. The whole concept of digital marketing is based on building trust and long-term relationships with potential customers.
As a business owner, stop focusing only on sales and let your audience come to your brand by offering useful and interesting information.
Understanding eCommerce marketing video brings success to your marketing. When visitors view a product on an online store card, they are one step away from ordering and paying. It has been proven that users who watch a video about a product buy much more often than those who have not. Therefore, it is essential not only to shoot a good eCommerce video, but also to optimize it. With video, a potential customer can get acquainted with the product and compare it with other products without leaving your online store. Mind that!