How to Make a Facebook Cover Video: Step-by-Step Guide

Note: as of April 2021, Facebook has removed the option of adding a cover video on a profile page. It is still possible to have a static image or a slide show as a Facebook cover. If you want your business to grow faster, you’ll definitely need to learn new ways of attracting customers and capturing their attention. A Facebook cover video is a perfect tool for that.

With enticing animation, stylish effects, and beautiful design, your Facebook video cover can strikingly change the perception of your brand. If you want to learn more about this tool and how to use it effectively, just keep reading! We’ll talk about how to create a cover video Facebook followers of your page will totally love.

With enticing animation, stylish effects, and beautiful design, your Facebook video cover can strikingly change the perception of your brand. If you want to learn more about this tool and how to use it effectively, just keep reading!

What is a Facebook Video Cover?

A Facebook video cover is a short (20–90 seconds) video that appears at the top of your Facebook page near your profile picture. Cover videos are public, so all the page visitors can see them. It’s an important visual element of your PR strategy on social media because it’s something your visitors see first. 

Facebook’s users love video content — up to 8 billion views daily gain videos on this social network. Considering that, you can’t neglect this powerful media instrument. So, implementing video content such as animated Facebook covers can be of great help to your business.

Why Use Facebook Cover Video?

Usually, it only takes a few seconds for a user to decide whether to stay on a page or search for something more interesting. So a creative Facebook cover can genuinely make a difference in the audience engagement on your page. 

Here are some additional reasons for using a cover video on your business page.

It Lures the Audience.

A colorful and catchy cover video makes your presence on social media unique. It also helps you to get a memorable first impression. Moreover, a great cover video aims not only to attract a new audience but also to keep the interest of the old one.

It Introduces Your Brand, Service, or Product

Show it instead of explaining it! Create the best video ideas for your company or service to potential clients. For example, a short and creative video showing all the benefits of your offering could work way better than just a long text explaining them.

By default, the video is mute, but the users can turn on the audio by clicking on it. However, you might also consider making it informative enough, so there’s no need to add sound or music.

It Shows off Your Team

Posting a cover video with your team helps make a warm connection between your brand and customers. As they get to know your company’s culture — its values, attitude, and vision — they are more likely to stay with you for a long time.

Facebook Cover Video Specs

Before starting a Facebook cover video creation process, we’ll need to learn some essential details on doing it right. So here’s a list of specs you should take into account to efficiently animate Facebook cover of your page.


The minimum Facebook cover video size isn’t specified, but mostly, Facebook videos should be under 1.75 GB. Keep in mind that the smaller the size of your video, the less time it takes to load it on the user’s devices. 


The Facebook cover video length matters. Your Facebook animated cover should be between 20 and 90 seconds long. A longer or a shorter video will not pass. 


While adding an animated element, consider the Facebook cover video dimensions of a file you’re about to upload. A Facebook cover video should be at least 820 x 312 pixels, but it’s preferred to post an 820 x 462 pixels video on your cover for better display.

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The best option for a Facebook cover video is a .mp4 or .mov format. The optimal resolution must be 1080p. It’s not obligatory, but the full-HD animation would look more attractive on your page.

How to Create and Post a Facebook Cover Video: Guidelines

If you’re not a professional animator, creating an exciting and engaging cover video might seem difficult. But you can still try to do it yourself using free online instruments or apps. Here are two ways how to add video to Facebook cover:

  • Option 1. You can choose a pre-made template with a 16:9 aspect ratio and add video to Facebook cover just like that. There are plenty of ready templates that are easy to find by keyword, e.g., “web -design.” Then customize them by adding minor details, such as texts, visual elements, or audio.
  • Option 2. You can also create your own cover video from scratch by using a blank canvas and filling it with your creativity.

Usually, both options are free on such platforms, but their functionalities are pretty limited. So you’ll need to pay for access to premium features for a broader range of possibilities.

After you’ve created your brand-new cover video, just download it to your device. And now it’s time to change your Facebook cover!

How to Upload a Facebook Cover Video

It’s elementary:

  1. Go to your page through your Facebook Business Manager.
  2. Click the Edit button in the bottom right corner of your profile’s cover.
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3. Select the “choose from videos” option and upload your video.

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Remember that the action or the main info about your offerings should be placed in the central part of the video, as it makes it look more advantageous on the page on any device.

Examples and Templates

If you need just a bit more inspiration, we’ve collected some admirable examples of Facebook cover videos.

Ferrari effectively presented their car with this short, dynamic video cover.

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24/7 Fitnesscover video shows a series of black-white images in a slide-show format with bright texts on them.

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AnimalsAsia’s Facebook cover video presents some powerful images with emotional music. It tells the audience more about the brand and its achievements.

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But if you don’t have time to take and assemble the whole video on your own, there are plenty of ready-made templates. Just choose one of them and generate your own unique style.

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Tips to Make a Perfect Facebook Cover Video

It only takes some time and creativity to make a stunning Facebook video cover. But there are also a few bullet points to consider before starting a video creation process.

  • Stand out, but stay professional. Your animation or video can be informal, inventive, and fun, but stay rational and don’t go overboard.
  • Keep it short and straightforward. Cover video is just an element of your profile. So don’t put all the information about your brand in there. Instead, focus on one thing about your company that you want your visitors to remember. 
  • Add a call to action. Finish your cover video with a call to your audience — push the users to try out your product or service, get in touch with your team or use a coupon.
  • Let professional animators make your video. They will help you unfold your brand’s identity, making your profile look professional.

Do You Want to Create Your Own Video? Feel Free to Contact Us!

Add some interaction and movement to your social media page to impress your audience — new potential clients or subscribers! And if you’re going to present your product or service creatively and stylishly, just write us and let our professional designers and animators do their job!

Should you need a social media marketing explainer video or animated video for advertising, Explain Ninja is ready to implement your most bold and exciting ideas.

Spread your message with a Facebook cover video

After all, a video as the Facebook cover is a powerful instrument, allowing you to draw more attention to the brand. When used right, it can guarantee rapid growth in engagement. Now that you know how to create Facebook video cover, it’s all up to  your preferences and needs — whether to make your own cover video or trust the team of professional creators to do it for you. But remember the tips you’ve read in this article, as they will most definitely help you along the way.

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