Why Animation is Important in Multimedia?

Animation in multimedia is more than important for modern business promotion. With the help of an animation, it will be easier and simple to come up with your storyline as well as the characters while producing incredible explainer videos for your company.

Explain Ninja Classics

What is animation?

The multimedia in literal translation means many means for representing the data. While multimedia refers to a variety of formats the animation is a subset of these multiple formats or one of them.

Animation is a medium where images or objects are manipulated to be displayed as moving ones. Simple as it is.

There are different types of animation. More traditional animation is the oldest form made by Disney or similar. Here, the animator creates all the frames in the animation sequence. These frames are hand-drawn. Therefore, the animator must be a great artist. The series moves one after the other exceptionally quickly, which creates the effect of movement. They created drawings on a vast drafting table with lights in the past. Even nowadays, these animations are made using computers or tablets, if special artistry should be added to the process.

Modern animation in multimedia consumes limited time as far as story development is concerned, It gives ample time while the moment of transfer from one media to another. Apart from these, there are even more benefits of modern multimedia and animation that may be extensively used for your business.

Key benefits of animation

Among the key benefits of using animated objects you will be sure to find these:

  • Animation helps deepen visual understanding better than traditional diagrams.
  • Animation omits unnecessary verbiage and visuals.
  • It allows you to communicate ideas quickly and sharply.
  • Animation is a cost-saving communication strategy.
  • It educates & engages the audience through entertainment. 
  • It also provides real to life scenarios faced in daily life during learning, and so many other activities.

Besides, animation design provides you with the ability to transfer any emotion efficiently. And we all know that the most precious of any brand is the ability to trigger positive emotions and make the audience happy. Animation lets you show your full spectrum of thoughts, ideas, and concepts in various fields and in multiple ways like marketing, advertising, business, etc.

How to make an animation?

Animation also has several types to solve your business problems, and the major types to try for your business explainers will be 2d, 3d, or motion graphics. How do we create them?

2D animation

This is a vector animation. An animation is often created using Flash or similar. This type is popular due to the availability of technology. Here too, the animator may create frame-by-frame series. In addition, we may create rigs for characters. In addition, there are tools for dragging and applying special effects and so much more.

3D animation

Another type of animation is 3D animation. It is also called computer animation. This is the most common type of animation today. It requires an understanding of movement and composition. The animator can simply move the character using special controls. It also provides a complete overview of the visual object. Therefore, the animator must concentrate on the entire object all the time. Usually, 3D animation has a high frame rate.

Motion graphics

That’s another type of animation. This is for moving graphic elements or text creatively. Commercials, logos, movie titles, television commercials use these types of animation. This requires an understanding of composition and camera movements.

Why animation is important in multimedia?

In a broader sense, multimedia technologies are the ability to present information to the user with the interaction of various forms (texts, graphics, animation, sounds, and videos) in an interactive mode. What can be better for that rather than animation design?

Multimedia technology consists of special hardware and software. Multimedia products can be divided into several categories depending on which consumer groups they are aimed at. So, animated design is created with their help to achieve ultimate perfection and cater at the audience to the utmost in so many various ways.

Best examples of animation in multimedia

It’s hard to estimate the importance of animation for your business multimedia without any good example to review. Here are some of the best used by brands:


Airbnb – “Breaking Down Walls”


Heinz – “A Can Size for Every Aussie”

Motion graphics

Slack – “Communication Without Chaos”

Whiteboard animation:

Elevations Credit Union – “How to Save Energy & Money with Elevations Energy Loans”

 Also, feel free to discover our works.


What is animation in multimedia? Multimedia refers to many forms of interactive data, including text, audio, images, video, while animation may be a type of it. Mind that while making your business strategy and using incredible designs to pop it up. The integration of various media such as text, graphics, animation, audio, video samples, and any other media will positively affect your business perception by the audience. And the animation elements of any color and style here will be one of the most significant choices.

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