Which Industries Should Use Explainer Videos in 2023?
Animation production has become popular among almost all popular industries for a good reason. Animated videos are a powerful sales tool. You will generally find them anywhere on the landing page or homepage of the businesses, although they can also be posted on social media platforms and apps, etc. Animation for business today is a magic wand helping it with brand success.
What are explainer videos?
What is an explainer video? An explainer video is a short form, usually from 30 to 90-sec long video, which is often used for marketing or sales purposes. Most businesses host explainer videos on their landing pages or feature them on the homepage of their website. It highlights a company’s product or service, and delivers the message or business idea in a very terse, compelling, and efficient way.
Industries That Should Use Explainer Videos
The Analysts predict that more than 85% of all Internet traffic will be video by the end of 2023.
No wonder, explainer videos are the easiest and the best way to establish trust & credibility. That’s why many modern industries, from education to construction or even luxury use animated video explainers in multiple ways. Healthcare, Fintech, Technology, Insurance, etc., may apply videos for their clients. It allows you to fast connect with your customers on a deeper level in a minimum of time.
Marketing
Ninety percent of users say that an explainer video company helps make decisions about whether they would purchase the product or not. It makes the decision process a lot much easier. That’s why videos are used to boost conversion and for other marketing purposes.
Education
Schools and other educational institutions may use explainer videos to promote their programs, courses, and services to potential students or tutors.
Finance
Animation videos for business in Finance, Banking or the Fintech sector are the favorites. Attention-grabbing in these spheres is the key, and short videos act as the best practice to achieve it in the most complicated spheres.
Healthcare
Healthcare explainer videos may become a great resource for any type of healthcare organization to educate their personnel, inform on new practices, or apply for sales reps to explain new products quickly, etc. Pharmaceutical companies may become more successful by using healthcare explainer videos as a resource for patient data and much more.
Real estate
The truth is that even real estate listings with video may receive 400 percent more inquiries rather than listings without any visual like that. Eighty-five percent of all buyers and sellers want to work with an agent who applies videos as part of their marketing efforts. Indeed, it’s better to see once than to hear about a dream house thousand times.
eCommerce
The competition in the eCommerce area is particularly challenging. To stand out from the crowd, brands look for innovative ways to promote their products online. And explainer video services are the one. Thus, brands use eCommerce product explainer videos on landing pages to showcase their product benefits, explain how to use it, and motivate customers to complete a purchase.
Fintech
Explainer videos are an excellent way for tech companies to explain their products and services which are extremely complex. Such product demos and promotional videos encourage people to learn more about crypto & blockchain product competitive advantages and trigger more conversions.
Insurance
Present your insurance services and products to customers in a more engaging manner by means of using animated explainer videos by Explain Ninja, the leading animation studio. An Insurance explainer video is typically around 60 to 90 seconds long but conveys compelling data on the industry, products or services.
HR & recruiting
Explain Ninja is an animated explainer video production company with around a decade in the animation business that produces recruiting videos. Videos for making it easier for HR departments to transfer information to new employees and improves onboarding processes, and so much more.
The benefits of explainer videos
Video animation for business has a range of benefits no matter the industry and practical reasons you apply an animated video. So, a video for businesses:
1) Engages
A perfect short video grabs attention, engages, and, most importantly, makes people want to learn more about your business. You will appear unique among your competition if you use different videos.
2) Educates
Customers bring the brand closer via their video content. Complete the video with a link to the webpage or add an interactive button, and you will notice how fast your audience learns about you, which also increases traffic to your website.
3) Promotes
70% of marketers and entrepreneurs believe that video is a powerful promotional tool that drives more conversions than any other content. That’s why every digital business applies explainers and is sure that video is the primary promotional tool.
4) Builds emotional connection
An explainer video can unify the messages and deliver consistent and logical information to potential and current customers and trigger their emotions from satisfying their needs or eliminating their pain points.
Conclusion
An animated business explainer video may bring magic into your most boring industry. It is a multi-tool suitable for all marketing channels at once. Every company needs online marketing videos used to explain their products or services. Explainer videos are often picked to be placed on a landing page, website’s home page, or a prominent product page, and are shared via social media or other platforms to achieve the ultimate coverage. Each industry has its channels, but most of them support videos for any business.
