Top 5 Explainer Video Trends To Expect in 2023

There are no permanent things in the whole world. It is changing and bringing new trends and breakthroughs every year. The explainer video production has experienced some transformations too. It has been influenced by emerging technologies such as augmented reality and the latest design trends, like liquid motion, 3D and 4D animation, and modern digital illustration. Let’s consider the top most exciting trends in explainer video production in 2023.

Top 5 Explainer Video Trends To Expect in 2023 20
Illustration by Julia Hanke

1. Optimization for Mobile

As known, the digital world is becoming even more mobile than before. It also means that videos should be optimized for mobile too. The number of mobile video viewers is fast-increasing. According to HubSpot, 99% of mobile users watch video content on their phones.

On the other hand, a video that is optimized for mobile devices will be much more beneficial for your business. The same source reports that 85% of businesses use video as a marketing tool, and 8% of video marketers reported that video gives them a positive ROI. It proves the fact that mobile video content is still a trend in 2020 as you can see in examples of Our works .

2. Augmented Reality

With the growing popularity and enhancement of augmented reality technology, we can also notice its huge impact on explainer video creation. In 2020, AR allows viewers to get an exciting experience in the realistic surroundings where real-world footage is “complemented” by computer-generated perceptions. It may be as straightforward as adding 3D bitmojis or digital paintings to realistic pictures.

It looks like a combination of realities where the viewer’s realistic environment is not entirely replaced by AR experience but a little bit changed by this technology. 

This trend is predicted to look like the overlap of digital visuals and clips from real life. It turns the viewer’s experience into an immersive and remarkable journey with a whole lot of amazing visual effects.

3. Grainy Texture

Top 5 Explainer Video Trends To Expect in 2023 21
Illustration by Yuliia Dobrokhod

You might see a grainy texture in the many digital illustrations and animations. This graphics effect has become one of the most significant trends for the best explainer video companies. By adding subtle grain to images, you can make the animation look more authentic and engaging.

Applying a consistent grain mix to motion graphics, we also add an effect of real-world textures into the flat vector shapes and make visuals look more original.

4. Liquid Motion 

Liquid motion is one of the most incredible design styles in which the movement of objects is fluid. It looks like the continual movement, and it is also the unique way of ‘morphing’ from shot to shot without any real cuts. This effect helps to draw the viewer’s attention, stick it to the video, and motivate a person to watch a video longer since there is less of a defined ‘break’ to switch away.

Liquid motion is one of the hand-drawn animation and motion design trends. This type of graphics is more time-consuming and difficult to produce than vector graphics. Moreover, it can be more complicated for designers to make any changes and edits in liquid motion graphics. This effect is frequently combined with bright neon colors that add a part-psychedelic and part-vaporwave style to visuals.

5. Storytelling

Top 5 Explainer Video Trends To Expect in 2023 22
Illustration by Dzmitry Kazak

Even though it is the 21st century here, we still love stories! Storytelling is one of the most effective marketing techniques to convey a marketing message. It has also become one of the most popular trends manifested in awesome explainer videos in 2020.

What’s more Visual storytelling has always been one of the pillars of cinematography which was successfully borrowed by advertising and other industries. To tell a story nowadays so that everyone believes in it, screenwriters have studied drama for years. But video marketers and copywriters do not have time for this. They may create a meaningful storytelling video from scratch fast, and that’s how storytelling in marketing turns into a work of art.

Stories are frequently used in explainer videos to clarify complicated concepts. If a story is engaging, impressive, and compelling, the viewer is more likely to continue watching a video to grab a message that a company tries to transfer. 

An exciting story helps a brand to draw the viewer’s attention and spark interest in a company itself. It also helps to build a human connection between the audience and a brand as well as increase customer loyalty and trust.

Besides, using animation for websites, has become one of the most essential components of all modern web resources. With the help of animated elements, you can control the behavior of users, and guide them in any making decision. often, explainer videos become a part of website banners and other elements. An appropriate animated website pleases the eye of visitors and helps to increase its conversion. So, no wonder if very soon it will become another widely sought after trend to anticipate and apply on practice.


We are pleased to introduce the top five most exciting trends in explainer video production services that are expected in 2021. The optimization for mobile, augmented reality, grainy texture, liquid motion, and storytelling will help companies to present their ideas in explainer videos even more creatively and efficiently. Our explainer video production company hopes these insights will inspire you to take up new challenges and employ the latest trends in your video marketing this year.

What are you waiting for? Just leave us a note, we’ll respond faster than Flash would do!

Contact Us