Top 5 Explainer Video Trends To Expect in 2021

Mar 09, 2020 · 5 min read

There are no permanent things in the whole world. It is changing and bringing new trends and breakthroughs every year. The explainer video production has experienced some transformations too. It has been influenced by emerging technologies such as augmented reality and the latest design trends, like liquid motion, 3D and 4D animation, and modern digital illustration. Let’s consider the top most interesting trends in explainer video production in 2021.

Illustration by Julia Hanke for Fireart Studio

Illustration by Julia Hanke

Optimization for Mobile

As known, the digital world is becoming even more mobile than before. It also means that videos should be optimized for mobile too. The number of mobile video viewers is fast-increasing. According to HubSpot, 99% of mobile users watch video content on their phones.

On the other hand, a video that is optimized for mobile devices will be much more beneficial for your business. The same source reports that 85% of businesses use video as a marketing tool and 8% of video marketers reported that video gives them a positive ROI. It proves the fact that mobile video content is still a trend in 2020 and requires us to adjust animated explainer videos to it too.

Augmented Reality

With the growing popularity and enhancement of the augmented reality technology, we can also notice its huge impact on explainer video creation. In 2020, AR allows viewers to get an exciting experience in the realistic surroundings where real-world footage is “complemented” by computer-generated perceptions. It may be as straightforward as adding 3D bitmojis or digital paintings to realistic pictures.

It looks like a combination of realities where the viewer’s realistic environment is not entirely replaced by AR experience but a little bit changed by this technology. 

This trend is predicted to look like the overlap of digital visuals and clips from real life. It turns the viewer’s experience into an immersive and remarkable journey with a whole lot of amazing visual effects.

Grainy Texture

Illustration by Yuliia Dobrokhod

Illustration by Yuliia Dobrokhod

You might see a grainy texture in the many digital illustrations and animations. This graphics effect has become one of the most significant trends for the best explainer video companies. By adding subtle grain to images, you can make the animation look more authentic and engaging.

Applying a consistent grain mix to motion graphics, we also add an effect of real-world textures into the flat vector shapes and make visuals look more original.

Liquid Motion 

Liquid motion is one of the most incredible design styles in which the movement of objects is fluid. It looks like the continual movement, and it is also the unique way of ‘morphing’ from shot to shot without any real cuts. This effect helps to draw the viewer’s attention, stick it to the video, and motivate a person to watch a video longer since there is less of a defined ‘break’ to switch away.

Liquid motion is one of the hand-drawn animation and motion design trends. This type of graphics is more time-consuming and difficult to produce than vector graphics. Moreover, it can be more complicated for designers to make any changes and edits in liquid motion graphics. This effect is frequently combined with bright neon colors that add a part-psychedelic and part-vaporwave style to visuals.


Illustration by Dmitry Kazak

Illustration by Dzmitry Kazak

Even though it is the 21st century here, we still love stories! Storytelling is one of the most effective marketing techniques to convey a marketing message. It has also become one of the most popular trends manifested in awesome explainer videos in 2020.

Stories are frequently used in explainer videos to clarify complicated concepts. If a story is engaging, impressive, and compelling, the viewer is more likely to continue watching a video to grab a message that a company tries to transfer. 

An exciting story helps a brand to draw the viewer’s attention and spark interest in a company itself. It also helps to build a human connection between the audience and a brand as well as increase customer loyalty and trust.


We are pleased to introduce the top five most exciting trends in explainer video production services that are expected in 2021. The optimization for mobile, augmented reality, grainy texture, liquid motion, and storytelling will help companies to present their ideas in explainer videos even more creatively and efficiently. Our explainer video production company hopes these insights will inspire you to take up new challenges and employ the latest trends in your video marketing this year.

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