Types of Social Media With Examples

Aug 11, 2021 · 12 min read

How many people use Facebook, watch explainer videos on YouTube, scroll Instagram every day or use other types of social media? A couple of millions? Or maybe even a billion (sounds fantastic at this point, isn’t it?). The truth is that there are over 4.48 billion social media users. Slightly less than internet users in total – 4.66 billion. The numbers speak for themselves. 

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Illustration by Fireart Studio

Social media are everywhere on the Internet. And we must admit that they are an inseparable part of our lives. The first thing we do in the morning is checking the messengers. And the last thing before falling asleep is watching the latest TikTok videos.

Social media is powerful.

If you make customers unhappy in the physical world, they might each tell six friends. If you make customers unhappy on the Internet, they can each tell 6,000 friends.

Jeff Bezos, ex-CEO of Amazon.

Every day, the number of social media users is growing. Lots of them join the army of ‘heavy users.’ For example, Facebook has 2.85 bln active profiles every month, Reddit – 430 min, and Quora – 300 min.

Most popular social networks worldwide as of July 2021, ranked by a number of active users (in millions):

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Source: Statista

Social media differ. Many think that there are no specific types of social media platforms. You will be surprised to know that there are many of them. In our article, we are going to cover six main types:

  • media sharing networks
  • review networks
  • social networks
  • discussion networks
  • blogging and publishing networks
  • sharing economy networks

Each of them is suitable for video marketing. If you plan to use videos for your communication and reach different audiences, you can post them over there. Just choose the right channels for your purposes.

So what networks belong to different types of social media? This article looks at the key networks your business may need to make its online presence efficient.

Media Sharing Networks

These types of social networking are predominantly used to interact with any kind of media: video, images, etc. They are good and enjoyable both for personal usage and for professional activities.

Of course, media-sharing networks are the first to come to mind when we’re talking about uploading videos. However, there are other sites that you can also use if you want to make the most out of content marketing.

YouTube

Can you imagine your life without YouTube? Today, this is one of the most popular social media sites that we all know and love. Although we mainly use YouTube for entertaining goals, this is one of the categories of social media that businesses can effectively use.

For example, you plan to post an explainer video about your company and attract new clients with it. Of course, you can publish it directly on your landing page. But let’s be honest: the audience of YouTube is huge while attracting leads costs you money. What would you choose? Posting on YouTube, of course!

Pinterest

Creating inspiration boards is not the main function of Pinterest. Currently, it has 459 million active users every month, and this is a perfect stage to present your business. It’s one of the basic forms of social media where every business should be present. And today, this is obligatory. Recently, Pinterest became a video platform. 

YouTube, are you ready for such a competitor? We’re sure, soon, Pinterest will become even more popular among the users. Meanwhile, we recommend you post the first videos on this social media. Thus, you’ll be one of the first among your competitors to use Pinterest as a video platform.

Review Networks

In their latest consumer behavior research, BrightLocal mentioned that 87% of users read reviews online. Moreover, for 73%, only the reviews written in the last month are important. What does it mean for us? It’s vital to keep reviews up to date and encourage your visitors and clients to publish them.

Make sure you’ve added the profile of your business to one of the review networks. They perfectly answer the question, ‘What are the different types of social media for keeping reviews about products and services?’ 

Yelp

Restaurants, bars, clinics, and other client-oriented businesses should be on Yelp. The registration is simple, as for all different forms of social media, but the results are great: you get reviews from your clients that help you attract new customers.

The best thing about this network is that users can use enhanced filters to find any business they may need. Therefore, you can attract new customers without spending extra costs on advertisements.

LinkedIn

If you are working in the B2C sector, LinkedIn is the best professional network to collect and keep reviews and feedback.

LinkedIn is perfect for big enterprises and small businesses. It will equally engage new clients and customers who have been with you for ages.

You can also use LinkedIn as a blogging platform to inform your clients about the latest updates.

Social Networks

Social networks help to better connect with your audience, attract potential clients, and build a community united by the services or products your company provides.

Among all types of social media, this one is the most popular, and businesses successfully use it in their everyday activity.

Facebook

If you are struggling for media improvement, make sure you have a strong presence on Facebook. You can use it as hosting for company videos or even turn it into the reviews page.

However, we would recommend combining all features Facebook has for business. And of course, use Facebook ads as they are efficient for attracting new customers.

Twitter

It’s not a blog; it’s bigger than a blog! Although, you cannot post long-reads here. We know Twitter for short messages that must carry the whole idea. And we love it for this!

Twitter is designed to simplify communication, and we’re sure: this approach should be implemented for different kinds of social media.

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Illustration by Febin_Raj for Fireart Studio

Discussion Networks

While Twitter teaches us to be concise, discussion networks allow us to talk on different themes in as many words as we may need. This type of social media used for discussion has a list of benefits:

  • you can involve your real customers in communication
  • you can create topics in different formats
  • you can upload any type of content you may want or need for your content marketing

Frequently, discussion networks are used as a marketing tool for your brand.

Reddit

We’re sure: you’ve read Reddit topics at least once. And perhaps, you’ve even started some. But could you imagine that one can also use this social media type for marketing?

Reddit is not the first social media that comes to mind when we’re thinking about marketing. However, content marketers choose it for content distribution: one of the tools to attract new clients with the help of content.

Quora

Quora is another discussion network where you can start any topic and present your business in the post. Of course, this should be done natively and requires a professional approach. In this question, it’s better to rely on a content marketer: they know when and where to write about your company to make users read this information. 

Blogging and Publishing Networks

If you plan to use a blog as a tool of your marketing funnel, consider the options of different types of social media networks for blogging and publishing. 

Such platforms allow:

  • attract relevant audience
  • build your expertise
  • increase customer loyalty

Medium

This is the number one blogging platform used by individual writers and company representatives. Here, you can find blogs of The Economist, Twitch, and Product Hunt. We’re sure: when your posts are published along with the articles of such companies, they will be noticed by a bigger audience.

Tumblr

For many companies, content production (especially long-reads and detailed research) takes too much time. Still, they want to post regularly. In this case, Tumblr is the best choice.

Traditionally, Tumblr is one of the types of social media platforms where images are used. You don’t need to write posts here; you can just use memes.

Sharing Economy Networks

These are networks that allow you to advertise your products or services, buy and sell, find clients, share your goods, or do anything else according to the functions of the network.

As a rule, sharing economy networks serve one business niche: house renting or car sharing. It means that you can offer only this type of service, product, or good for your client.

Airbnb

If you want to rent a house for a trip, Airbnb is the best place for that. Also, you can share your house or apartment for rent here. And get payments! This is a business network where you can find clients, provide services, get reviews, and earn money.  

TaskRabbit

Another great example of a sharing economy network is TaskRabbit. Here, users do not find friends. They look for specialists who will help them with house routines. You can register here as an independent contractor or as a company.

Start Expanding Your Business by Utilizing Various Forms of Social Media

Social media types are various. You just need to choose the one that will help you with running your business. 

If you are a big enterprise, you have to add your profiles to Facebook, LinkedIn, YouTube, Yelp, Medium. If you own a small business, don’t forget to create a Facebook page, Twitter, and Tumblr.

Of course, the choice of social media will depend on your strategy. But no matter what you choose, you still need high-quality content. And we want to help you with that!

At Explain Ninja, we create beautiful explainer videos that you can post on any social media. They will attract new audiences and keep existing clients engaged. Write to us also if you want to add some animation to your content. We’re ready to help you out anytime!

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