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Animated Explainer Videos in FinTech and Digital Banking

October 1, 2020

In this article, we are considering how animated video marketing can help financial companies increase customer engagement, grow their loyalty, and build a powerful reputation. Are you ready to dig into insights backed at the many years of experience in the animation industry? Keep on reading. 

The financial industry has evolved a lot during the recent years. Fintech startups, banks, and other financial institutions are looking for innovative ways to connect with their customers, set a more “personal” connection with them, and gamify a customer experience. Traditional advertising doesn’t work for modern customers anymore. They are waiting for something fresh, fun, and engaging.

Animated video storytelling has become the answer to a new generation of customers. Explainer videos help companies transfer their messages creatively, explain how to use products or services within several minutes, and offer customers entertainment at the same time. However, the benefits of animated videos for the finance industry aren’t limited by those mentioned above. In this article, we’re taking a closer look at how animation can help financial organizations and banks to stand out from the competition and increase customer loyalty.

What Is an Animated Explainer Video?

An animated explainer video is a short animation video commonly used by businesses to promote new products or services, describe product functionality and competitive advantages, educate customers on how to use specific services, and train employees. On average, animated explainer videos span from 30 seconds to 2-3 minutes. 

There are many ways to use animated videos to boost conversions. Companies usually use them in social media advertising, in-app onboarding experiences, landing pages, email marketing, and other spots on the web.

Why Animated Video Marketing Is So Effective in the Finance Industry

The video is the most popular content type for customers today. They prefer watching short videos instead of reading long tutorials and how-to articles. Explanatory videos help save time and entertain customers providing information in a short and fun format. Such an approach helps make customer learning more effective and enjoyable. Moreover, an animated video is one of the most powerful attention grabbers. That’s why it’s so effective in online advertising

You may wonder what kind of financial companies can use animated videos in their marketing. Our answer is all of them — from traditional banks, insurance companies, mobile-only banks, and investment firms to private equity firms and fintech startups. 

It’s a versatile and fully adjustable type of content that suits any type of business, target audience, and case. You should only decide on the script, the length of the video, brand message, business goals, and budget. All the rest will be provided by an animated explainer video production company, which you choose for collaboration. 

Financial animated explainer video for Aspiration by Explain Ninja

How an Animated Video Can Help Financial Companies

Describe complex financial concepts

An animated video is an excellent way to describe complex financial concepts. It can also help explain how to use your financial system and services more creatively and in an easy-to-understand way. Originated from the entertainment industry, animated videos turn complicated information into the fun and help transfer the essence of financial ideas and processes more effectively.

Explain banking terms and terminologies

Adhering the same principle, an animated explainer can help companies educate their customers. Banks can employ 2D and 3D animated videos to explain the meaning of specific banking terms and terminologies. It’s a particularly useful practice for customer onboarding experience

Animated video explainers for business can significantly improve customer experience and make the interaction with a bank or any other financial institution more exciting. When a company cares about explaining its concepts and services in a simple form, customers become more loyal since they better understand what they are investing money in.

FinTech animated explainer video for Swiss Fin Lab by Explain Ninja

Inform about financial institution policies

Many financial organizations use animated explainer videos in email campaigns or websites to update customers about new financial policies and rules. It enables people to learn what’s changed literally within 2 or 3 minutes without reading time-consuming articles explaining the same information.

Introduce new financial products

If you’re going to launch a new financial product, don’t forget to involve the power of video marketing before and after the release. Animated videos used in product marketing increase customer engagement, help spark the buzz around a brand and create a feeling of intrigue. Furthermore, you can employ animated videos to demonstrate how your product works, tell about its benefits, functionality, and mission. Animated videos are likely the most powerful way to advertise and promote products, services, and brands creatively and unobtrusively. 

Conclusion

Animation has the incredible power of social influence and engagement. Animated videos can empower financial companies and fintech startups to connect with customers, grow their loyalty, and build a strong reputation. Are you looking for a trusted animation production company to help your organization create a compelling financial explainer video? Don’t hesitate to reach out to Explain Ninja! Our animators and video directors are always happy to answer any of your questions.

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