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Top Explainer Videos Trends to Expect in 2021

September 27, 2020

2021 is rapidly upcoming, and we should meet it with combat readiness to boost business using video marketing. Analyzing past and current tendencies, we have detected the seven biggest animated video marketing trends that will dominate in 2021. Are you ready to hear them? Let’s start!

Optimized for Mobile

Illustration by Julia Hanke for Explain Ninja

Illustration by Julia Hanke for Explain Ninja

Modern customers are managing almost whole their lives on the go, right from their mobile devices. Brands should follow the target audience’s needs and understand the urgent necessity in optimizing customer experiences for mobile users. Animated explainer videos, as part of customer onboarding and online journey, should be adjusted for mobile too. Therefore, we can witness the emergence of one of the most essential explainer video marketing trends — it’s a mobile-first approach.


The second significant animated explainer video trend is personalization. You may wonder how you can personalize the video? Actually, it’s even more than possible. Before you start producing your animated explainer, research your target audience first. It’s probably worth thinking about creating short videos for several groups of customers divided by their gender, interests, profession, goals, or other factors. 

Customer profiling will help you better understand the people you are targeting. Consequently, you raise the chances of delivering the animation that will resonate with them and bring maximum results to your business. Do you, maybe, think that producing video explainers for a few customer groups might be too expensive? However, you should consider that precise targeting and personalization always works best in marketing, brings impressive ROI, and multiplies revenue.

The Mix of 2D and 3D Animation

Illustration by Julia Hanke for Explain Ninja

Illustration by Julia Hanke for Explain Ninja

Both 2D and 3D animated videos are the two biggest explainer video trends in 2020. However, the combination of them is expected to boom video marketing in the next year. If you are new to these terms, 2D animation is the art of creating movement in a 2-dimensional space. 2D animation often implies creating characters, objects, and backgrounds. It is the illusion of movement is created when individual drawings are sequenced together over time. 3D animation combines 3D models of objects and programmed or hand «keyframed» movement. Objects modeled in a 3D environment can spin and turn around, what’s impossible in 2D animation. 

Whiteboard Animation

Whiteboard animation involves an author who physically draws and records an illustrated story using a whiteboard, whiteboard-like surface, and marker pens. Whiteboard animation is at the top of the explainer video trends 2020 and is expected to gain momentum in 2021. Whiteboard animated videos have become so popular because they are a bit less expensive than 3D animation. 

A significant advantage of whiteboard animation is that it’s versatile and suits different types of businesses and industries. It may look fun and more serious — you should only choose the mood of your video and the way you want to position your brand in the customer’s eyes. 

Animated Onboarding Videos

Animated explainer videos are frequently utilized in onboarding experiences for digital tools, websites, and mobile applications. They help transmit the product essence and functionality within several minutes delivering entertainment to customers at the same time. Explainer videos are usually easy to understand and remember. Thus, animated customer onboarding has become the next video marketing trend in 2020 and will continue to boom in 2021.

Animated Videos for the Website Background

Illustration by Julia Hanke for Explain Ninja

Illustration by Julia Hanke for Explain Ninja

Animated videos are widely used in website backgrounds today. Animation adds the feeling of innovation and dynamics to a site layout. Companies use animated videos on a website to demonstrate how their products work, tell their brand stories, describe values and mission, familiarize customers with manufacturing processes, and so on. You can also see animated explainer videos on product landing pages. They help drive purchasing decisions by demonstrating the product’s competitive advantages.

Animated Explainers in Email Marketing

Spiced up with animation, email marketing has become even more significant this year. Brands use animated explainer videos in email marketing campaigns to introduce products and new features. They are also useful in emails during holiday celebrations and empower brands to grow custom loyalty with fun and unobtrusive animation.


Here are the seven most popular animated explainer video trends for this and the upcoming year. Mobile-first approach, personalization, the combination of 2D and 3D animation, whiteboard animation, animated customer onboarding, animated website backgrounds, and animation in email marketing — these and even more incredible animation trends are awaiting us soon. 

It was Explain Ninja, an animated explainer video production team. Hopefully, our insights have inspired you to create a cool explainer video for your business. If you have any questions, please contact us here

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