How to Promote a New Product with Animation and Video

These six basic video marketing practices will help you promote your new product leveraging an animated explainer video. Spice up your product marketing strategy with something really engaging!

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Animation by Aslan Almukhambetov for Explain Ninja

Are you going to build a new product? That’s amazing! From day one, you should start thinking about promoting it when it’s ready to meet the world. At Explain Ninja, we understand how it feels to be a startup fam. Striving to launch something incredible and innovative successfully, you’re reading almost everything to find the best practices for your business. 

To assist you in your product marketing journey, we have compiled a collection of video marketing tactics that will help you introduce your product creatively and drive audience engagement. So, let’s start!

Marry Video to Your Email Marketing Efforts

Video and email marketing is a perfect combination that can boost your audience engagement sky-high. Just by adding the word “video” to a subject line, you can drive your email open rate by almost 20%, click-through rates by 65%, and reduce unsubscribers by 26%, according to Animoto. Adding a visually engaging thumbnail and a CTA to the video increases the number of views even more.

Incorporating the video into your email marketing campaign is easy if you’re using digital tools, like HubSpot, Marketo, SalesForce, etc. It’s definitely worth trying since video marketing combined with email campaigns is on the rise of digital marketing now.

Run a Video Ad Campaign on Facebook or Twitter

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Animation by Kostia Varhatiuk for Explain Ninja

Although many marketers say that advertising has lost its power and effectiveness, some say it is still actionable. You just need to switch to a more innovative approach. By involving an animated explainer video in your advertising campaign can bring excellent results to businesses. Animated advertising is a breeze of modern online advertising. It brings freshness, novelty, and a lot of fun to the target audience. 

By investing in paid video advertising on Facebook or Twitter, you don’t only spend, actually, but rather earn. Animated video ads drive high return on investment rates, grow brand awareness, and convert sales much better than any other content type. This helpful guide to Facebook video ads can come in handy for you.

Optimize Your Video Thumbnail 

What do you think is the most important component of the video? Of course, the video itself is crucial. However, the thumbnail isn’t less important as well. It is one of the first factors that affect our decision to play the video or not. If you want to increase the number of video views, crafting an engaging thumbnail is essential. Images with fun animated characters and smiling people perform the best, from our experience. 

Pin Your Video to the Top of Your Twitter Feed

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Animation by Vladislav Olshevsky for Explain Ninja

One of the most helpful product marketing strategies using an animated video is pinning it to the top of your Twitter or Facebook feeds. When entering your company’s social media profile, the animated product explainer video will be the first thing users see. It allows multiplying the number of views sometimes by over 10 times. Moreover, Buffer found out that pinning a Twitter card led to a 10X increase in conversions! So, why not try?

Share Your Video in Online Communities

The modern web is saturated with different online communities where you can share your video to drive traffic and create social buzz around your brand. From communities on LinkedIn and Facebook to forums, Twitter chats, and Reddit communities, you should investigate where your target audience is the most active and post your video there.

Play Your Video at an Event

The last but not least video marketing tip is playing your animated video at the event. Whether it’s a conference, meeting, stand-up, exhibition, or another kind of show, you can showcase your product to the audience creatively by using an animated video.

That’s It.

Was this article helpful? Don’t forget to share it with your friends on social media! It was a brief guide to animated product marketing created by Explain Ninja. Do you want to talk about animation or video marketing topics? Or probably politics or cookie recipes? Drop us a line, and our super-friendly support guy will be happy to discuss everything with you and answer all your questions. :)

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