A product explainer video is a short animated video created to demonstrate product functionality and purpose within several minutes. It helps showcase your product's value to customers.
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Explainer Video
An animated explainer video is an excellent way to introduce your product to customers or investors. You can use animation to demonstrate your product functionality, advantages, and original style. In a product explainer video, you can zoom details, showcase hidden components, and reveal its personality.
At Explain Ninja, we can make an animated video that shows the product's key features and conveys its mood.
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How an explainer video can help your product stand out
Tell what a problem your product solves 
Usually, explainer videos involve heroes that meet the same problem as your customers and demonstrate how they can solve it using a particular product. This approach helps narratively explain how your product works and present your brand as a problem-solver to a target audience.
Demonstrate product features creatively 
Forward-thinking companies use animated videos to show product features and tech specs extraordinarily and creatively. Customers are more likely to purchase products that they understand well. Thus, explainer videos enable you to describe the product's mission better and convert more sales.
Showcase product components 
Some products require a detailed explanation of their functionality. In many product explainer video examples, brands showcase the product's internal components and details. It helps make a product sales pitch even more persuasive and engaging.
Convey product's mood and personality 
An animated video can describe not only your product technical side but also convey its specific mood and personality. In an animated explainer video, you can place products in surprising and creative contexts to emphasize their originality and style.
Drive website traffic & increase conversions 
Animated videos work as powerful attention grabbers in advertising and can help you drive even more website traffic. Moreover, you can add an explainer video to your homepage background or product landing pages to provide visitors with even more information about a product.
Create a lasting impression 
According to statistics, approximately 72% of people say they prefer videos to learn about a new product. Videos connect a brand with customers at the emotional level and turn a product or service pitch into an exciting story that resonates with them.
Product explainer video examples
Why partner with Explain Ninja?
Learn more about why it's worth to create your next explainer video with us.
Full-stack video production
Our company offers full-stack animated video production that includes the seven primary stages: product & market research, scriptwriting, storyboarding, illustration, animation, and voiceover. We have talented animators, illustrators, directors, and voice artists — all under one expert roof.
Industry leadership
Explain Ninja is a leading animation video production company in Poland and globally. Our company has been rated as one of the Top Video Companies, Best 2D Animation Studios, and Storyboarding Companies in Poland on Clutch. We have also been listed among the Top Explainer Video Production Companies on The Manifest.
Partnership with global brands
Since the foundation in 2013, Explain Ninja has been proudly partnering with more than 400 startups, advertising companies, marketing agencies, and world-known brands. Our key clients include Google, Atlassian, Codio, Pipedrive, MyTaxi, Bolt, and others. We love challenges and are open to new partnerships.
FAQ about product explainer videos
What is a product explainer video?
What makes a good product explainer video?
A successful product explainer video needs to be short and go straight to the point with a clear call to action. It should focus on the customer’s problem and demonstrate how people can tackle it using the product.
How do you create a product video?
Every project at Explain Ninja starts with the client's requirements outline, product research, and investigation of your business goals. Then, we create a script, storyboard, illustration style, animation, add a voiceover, and deliver the video in HD quality to you.
What is a product explainer video?
A product explainer video is a short animated video created to demonstrate product functionality and purpose within several minutes. It helps showcase your product's value to customers.
What makes a good product explainer video?
A successful product explainer video needs to be short and go straight to the point with a clear call to action. It should focus on the customer’s problem and demonstrate how people can tackle it using the product.
How do you create a product video?
Every project at Explain Ninja starts with the client's requirements outline, product research, and investigation of your business goals. Then, we create a script, storyboard, illustration style, animation, add a voiceover, and deliver the video in HD quality to you.