How to Choose the Right Music for Explainer Videos
By adding music for explainer videos, you practically control your viewer’s mood. The music in your video can also add more tension, excitement, calmness, fear, and other emotions to your footage. Thus, choosing the right sound for explainer videos is a crucial step when producing high-quality video explainers.
Why background music for explainer videos is important?
Music adds multiple incredible colors to your explainer videos. It may turn even the most monotonous videos into a more exciting and emotionally attractive series of animations. The right sound may also transform the feeling and pace of your video. For instance, adding powerful and fast-paced background music would make your videos livelier.
More than that, using incredible brand background music helps boost your video’s production value and cohesiveness, increasing chances for the correct emotional perception. Viewers always want a professional video that flows smoothly and well-constructed and voiced over. And the background music is the bridge that allows the video for a smoother transition between different ideas or scenes dialogues, especially when you have a jump cut.
How to find the best music: 5 tips
Today, a computer may quickly turn into a small music studio, so creating your music is becoming easier and easier. But if you don’t have any musical talent or time, appropriate software, etc., you probably know someone who can do it professionally. Or provide you with excellent tips on picking the right music for videos. Anyway, make wise choices based on your product needs and business goals.
1. Try a professional explainer video production
Of course, you may try a local recording studio or appeal to the production company specializing in video making from A to Z, including picking the sound. If you need simple instrumental music in the background, your camcorder and local musicians can help. Find artists in your city who can play the exact live music you want and ask them to play for your video. Sky’s the limit!
2. Take care of agreements
In case, you have an idea to place your video in open sources or on the top popular media resources (YouTube, Vimeo, etc.). In that case, the rules for using (license agreement) of music should be considered. You will need to avoid using the tracks from other performers until you have secured the proper rights to use this music. Choose music from the real author of the song – the official copyright holder from the original source. To do this, you will need to contact the music publisher or the musicians for permission and set up other regulations.
3. Choose music before making animation
Pick the sound effects and the right background music before making your animation design. This is necessary so that the animator might synchronize the events in the frame with the tempo of the music. Let this be the shortest tip, but it is the most important one.
If no animated graphic design is planned, it is useful to decide on the music as early as possible before even the final versions of the editing. You will always be one step ahead and will be able to connect music and video more closely if you make a decision at the beginning of the process. Use music as a starting point! Cutting a video for a beat can give it dynamism and energy, and in the opposite case cause tension.
4. Stick to the classic composition
A great sign of a soundtrack is when the musical theme is built according to the structure of a classic dramatic composition: exposition, plot, development, climax, decline, and denouement. You may define this by ear or pay attention to a visual representation of the audio signal.
5. Balance the volume
Balance the volume level of your music. You can get so carried away with the music that you forget that your video contains, for example, an important dialogue between two people that your audience was waiting to hear, etc. The music should enhance the action of the video and accompany the dialogue without overpowering it. Also, pay attention to how to sound in a voiceover for an explainer video.
The ideal moment to select a track is when you have your storyboard ready and the narration recorded. This static art already gives an idea of the color scheme of the future video, the nature of the lines, and the density of the elements in the frame, which means that the storyboard tells you what mood the music should have. And with ready voice acting, you can understand whether the voice and a particular track are well combined in-depth, height, and overall tonality.
Now that it’s clear why you need and how to choose music for a video without any problem and who may help with that, you’re one step ahead in making the right decisions. Create more tension, excitement, calmness, fear, and other emotions to your footage to inform, educate or entertain your audience and promote to monetize your video content without entering into a dispute with copyright holders. When your video has the right music playing at the right time, there is some indescribable magic of well combined in-depth, height, and overall tonality. So, your audience will not just watch the video you produce, they will feel it and have a great experience viewing your explainers in no time.