How Brands Can Use Animated Explainer Videos to Grow Conversions
In this article, Explain Ninja is sharing how animated videos can help businesses boost brand awareness, increase customer engagement, build trust with customers, and… skyrocket conversions. Let’s start!
Brands across different industries are looking to uncover the enigma of increasing conversions. One of the most helpful practices of traffic and lead generation is an animated promotional video. The video is one of the most powerful audience engagement and customer acquisition tools in the modern digital age. It draws the viewer’s attention, drives emotions, creates powerful associations, evokes interest to a brand, invites you to follow a CTA, and check the company’s website. An animated explainer video has many benefits for business, and here we will consider a few of them.
First of all, let’s get to details and consider what an explainer video is.
What Is an Explainer Video?
An explainer video is a short animated video commonly used by businesses to tell their brands’ stories in a short and creative form. It is usually used for marketing or sales purposes and highlights a company’s product, service, or brand identity. These videos have become extremely popular – some sites boast of conversion rates increasing by as much as 144% after including an explainer video on their website.
Benefits of Animated Explainer Videos for Marketing
Animated explainer videos perform different functions aimed to increase sales and conversions. Let’s take a closer look at them:
It is a simplified version of your offering
It allows you to tell your brand story or introduce your products and services in briefly and engagingly. The 3-minute animated video is enough to hook the potential customer and motivate them to check a website. An animated video can help you describe your brand’s offering extraordinarily.
It attracts attention more effectively and makes the viewers listen to what your brand is saying. An engaged person is more likely to buy from a brand. An animated video helps turn the cold audience into leads by inviting people to learn more about a company on a website. Consequently, it helps drive more traffic and conversions.
People like to share animated videos on social media
Like any other attractive visual content, we like to share fun animation and creative videos on social networks. So, if you want to spread the information about your company across the web at the wind speed, there is no better way to do it than using a fun animated promo video.
It’s a kind of self-spreading promotion. You need to push it initially, and people will likely start sharing it. What does it mean for conversions? The outcome usually looks like this model: the more shares – the more extensive reach – the more traffic – the more conversions.
Animation helps build a brand
Many forward-thinking brands use branding elements like a logo, branded colors, messages, etc. in an explanatory video to emphasize the company’s uniqueness and grow brand awareness. By posting such a video across social networks, using it on a website, or including in a visual part of advertising, you can increase your company’s recognizability on the web and strengthen a brand image. It can positively impact conversions, as people prefer brands they have already heard about.
Animated videos evoke emotions
Yes! The animation is a powerful emotion driver. Funny animated heroes, engaging stories, compelling images, and appropriate music can make a lot for creating a particular mood. An animated product demo or promotional video can make the viewer smile and even burst with laughter. If this effect is achieved – you’re lucky – now, you’re dealing not just with a potential customer but also with a person who is loyal to your brand.
An animated video helps you kill two birds with one stone. On the one hand, it evokes the viewer’s emotions. On the other hand, it increases customer loyalty. In both cases, it will help you grow conversions because we’re often driven by emotions when making purchases, and we more often buy brands we feel loyal to.
Explainer videos convey information more effectively
A video explainer allows you to interact with the viewer at the visual and auditory levels simultaneously. It helps transfer information more effectively since a person not only hear it but also watch it. Moreover, trying to engage the viewer, you pack the essential information in 2-3 minutes. In other words, you produce highly informational and very saturated kind of content that allows conveying all the key points of your offering without making the viewer bored. The better we understand a product concept and functionality, the more likely we will buy it later.
Where You Can Use Animated Explainer Videos to Increase Conversion Rates
You can use animated videos everywhere you run digital marketing. You can post them on social media as part of your content marketing strategy. It will engage your followers, make them interested in what your brand does, and motivate them to learn more about it. You can also use animated videos in online advertising. As known, the video is the most actionable type of content in advertising. Commonly, it converts more sales than static images, carousel ads, or slideshows.
Today, many brands use an animated product demo or animated brand story right on their websites. It works perfectly as a brand introduction to new visitors and lets them understand what the brand is about at a glance. Companies also place explainer videos on specific product (service) landing pages to emphasize all the product’s benefits and competitive advantage and encourage them to buy. Some brands just upload these videos on their YouTube channels and build the brand’s influence there. It’s a helpful practice, as YouTube is the second biggest search engine after Google, so you can significantly increase the chances of being head by your target audience.
It’s Explain Ninja here, and we hope that this article will help you get a more comprehensive picture of how you can use animated videos to accelerate your business growth and multiply conversions. Was this article helpful? Don’t hesitate to share it with others on social media!
Do you have any questions on explainer video production, want to create an animated video for your business, or just grab a coffee talk with our creative team? Just contact us by this link!