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How Explainer Videos Can Help You Promote Products & Services

July 19, 2020

 

As known, animated explainer videos for business have become the major trend in today’s marketing. They help increase customer engagement, loyalty, and… conversion rates, of course. The video has become an even more accessible and popular kind of content than ever before. This tendency has caused the next wave of popularity of video marketing in different industries. 

This approach enables companies to pitch and sell their products and services more efficiently. However, combined with the animation, the video has even more significant power of influence. In this article, we’re going to consider why an animated explainer video can become the cornerstone of your next successful sales and marketing campaign.

Clearly explain the problem and the solution

One of the biggest pros of an explainer video is that it can be concise. It allows you to show off the problem experienced by your target audience visually and clearly explain the solution. With an explainer video, there is no need to prepare long presentations or speeches since the video can introduce your solution in a faster and more engaging way.

Animation by Aslan Almukhambetov for Explain Ninja

Animation by Aslan Almukhambetov for Explain Ninja

Show off the benefits first-hand

Thanks to the running nature of the video, you can demonstrate all features and benefits of a product within minutes. It allows customers to see and evaluate what they are going to buy. You can break your sales pitch down into different scenes and explain your product’s essence and functionality step by step. Another huge benefit is that while describing your solution inside and out, you can keep viewers engaged, not bored, as it often happens during the introductions of complicated concepts.

Generate the increased interest

In an animated video for business, you can place your product or service in the most unexpected contexts that help express the product’s personality. You can describe your product and transfer its main idea, not talking about it straightforwardly but intriguing your customers with creative, bold, and appealing animation. You can leverage the latest graphic design and motion graphics trends in your video to make it even more engaging and drive increased interest toward your company.

Replace a written pitch with animation

Today, companies should invent new ways to draw the audience’s attention and drive customer engagement in a highly competitive media world. Instead of saying about your brand and its offering in the quite common and even annoying form, you can unlock the power of animation and make it in an untraditional, cartoony way. It will help businesses stand out from the competition and introduce themselves as genuinely creative brands.

Animation by Vladislav Olshevsky for Explain Ninja

Animation by Vladislav Olshevsky for Explain Ninja

Showcase your brand personality

Many companies produce explanatory videos to increase brand awareness in their marketing campaigns. How can you do it? Just incorporate a brand personality directly into your animated video. The video may be featured with your logo or transfer your company’s mission and values. Besides a logo and name, you can also use branding colors in the animation. It allows you to emphasize your brand’s uniqueness. This approach may help companies increase brand recognizability among potential customers.

Grab the viewer’s attention

There is nothing more eye-catching than a lovely animated video. This type of content has more chances of being noticed in the customer’s new feed. Intelligent and innovative explainer video production companies usually try to follow the latest animation and design trends to create even more engaging videos that work like attention-grabbers.

Animation by Aslan Almukhambetov for Explain Ninja

Animation by Aslan Almukhambetov for Explain Ninja

Help your audience perceive information

The video is a perfect solution for presenting your product’s information in a simple and easy-to-digest form. We are visual creatures. As a matter of fact, we perceive 80% of information visually. That’s why a video-introduction of your brand and product or service may appear to be much more effective than any other type of content.

Use it in different ways

Once you produced an explainer video for business, you can use it in many contexts. You can upload it on your company’s channel on YouTube, use it as a website background or a feature for your landing pages. You can also use them in a social media marketing strategy, in a slideshow presentation, or sales pitches.

Unlock the Power of Animated Videos for Business

Animated explainer videos can help you increase customer engagement, loyalty, and conversions. It is an innovative way to pitch services and products, as well as generate returning customers regardless of a recession and all the accompanying challenges. We hope that our video production industry insights will inspire you to take a more creative approach to your marketing and incorporate animation into it.

If you’re looking for an experienced team to help you produce a successful animated explainer video for your business, don’t hesitate to contact Explain Ninja. Let’s introduce your brand in the most engaging way possible!

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