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5 Tips for Producing a Killer Explainer Video

February 19, 2020

Have you, maybe, been thinking about investing in an explainer video production in 2020? It would be a great decision since explainer videos are an excellent way to attract prospects and introduce your brand to them. However, the challenge lies in the goal of making this video be perceived by customers correctly.

Here our animation team will help you dig into a fantastic production process and share five tips for creating a killer explainer video.

Pay Particular Attention to a Script

An engaging script is crucial for a successful explainer video. It is a skeleton of the future video upon which you will build the visual part. Every professional explainer video production company will ask you to fill a creative brief first to get a better understanding of your business needs and objectives. It will help you determine the essential information about your brand and use it in the video.

Before you (or animated video production team) start creating a script, ask yourself a few crucial questions, namely:

  1. What is your product or service about in 2-3 sentences?
  2. Who is your target audience?
  3. What particular problem are you solving?
  4. What are the three advantages you would like to emphasize?
  5. How does your product or service work?
  6. What mood (tone) of video would you like to use?
  7. Do you have any special requests for a visual style?
  8. What is a call-to-action phrase we should mention in the video?

This brief information will help you create a concise and memorable script that suits to your target audience and meets business objectives.

2. Make a Video Short and Sweet

Illustration by Febin_Raj

Illustration by Febin_Raj

Hellen Klein Ross, a creative director and writer, says that «the less you say, the more likely people are to remember.» Of course, every entrepreneur wants to tell a lot of interesting about a brand and its unique offering. However, you must keep in mind that a video is just a quick overview of your business. Try to make viewers interested in the first 5 seconds of the video since they gain the most of the user’s attention. 

The typical rule of thumb in the industry is 150 words per minute. The voice actor may try to read the text faster, although it may overload a customer with information. Your video needs breathing room and enough time for the message to sink in. 

3. Try to Entertain Viewers

Illustration by Julia Hanke

Illustration by Julia Hanke

The fun and the right tone in the video has paramount importance. They make a video resonate with a target audience and engage them. Regardless of age, gender, job title, and even location, we have noticed one thing that unites all these target groups — entertainment. People like to be entertained, especially they expect it from the video.

By adding a fun detail like a joke, humoristic metaphor, or surprise, you will make your video distinguishable and will multiply the chances that the audience will remember you as a brand and get interested in what you offer. 

4. Set the Mood with Music

It’s fantastic what beautiful music and voice can do. Sound can make a powerful influence and interact with our cognitive systems at different levels. It can also evoke a variety of emotions, feelings, and associations. All this helps establish the desired mood of the video and create a wishful effect on a prospective customer. 

Research your target audience to choose the sound that fits the best to your video and helps convey the brand message in the right way.

There are many music libraries where you can download for free or buy a sound, such as Premiumbeat.com, Tunefruit, or audiojungle

5. Keep It Simple

Once, Leonardo da Vinci has said that simplicity is the ultimate sophistication, and it is true. To make your video effective and easy to digest, you should keep it simple. Good explainer videos concentrate on four essentials:

The problem – mention the customer’s pain-point (0:00-0:20)

The solution – tell about your product or service as the answer (0:20-0:25)

How it works – describe how it works or how to use it (0:25-0:50)

A call to action – make the audience interested and tell what to do next (0:50-0:60).

Final Thoughts

An explainer video is one of the most effective ways for creative storytelling and introducing your brand to your customers. Here we have considered the five most essential tips that will help entrepreneurs and animated video production companies collaborate more efficiently and produce the top-notch videos that win the customer’s hearts.

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