Explainer Video Development Process

Do you plan to create an animated video soon? This article will help you dig into the process and understand it better.

Explainer Video Development Process 20
Illustration by Febin_Raj for Explain Ninja

Animated explainer video production is a complex process that usually consists of seven stages. If you plan on creating an animated video, you should be aware of those phases to be well-informed about the overall video production flow and what you can expect from the team at any point in the process. In this article, we are going to consider animation production stages in detail. Keep on reading to learn more about it.


Typically, the process starts with project research which implies collecting information from the client, conducting a market analysis, and product research. At this stage, an animation team may ask you what type and style of video you want, what your key business needs are, and the purpose of the video (explain a new product, educate, train, or entertain). 

The video production company will likely ask you what tone (formal or informal) you prefer and what are your customer’s pain points. One of the goals of the video is to predict and answer most of the consumer’s questions. So, we should be well aware of them. All this information will help us create an animation that resonates with a target audience.


An excellent animation video usually has a creative script and scenario. Thus, scriptwriting is the next and essential step in animated video production. It defines whether a marketing message will be communicated clearly to the target audience and whether the video will convert if speaking generally. You can spend thousands of dollars on animation production, but if a script is not good enough, it’s a waste of money since the video won’t perform. Therefore, pay particular attention to writing an engaging script.


At this phase, we make sure that the video’s visual style and story match your vision. The storyboarding process involves a visual representation of a film sequence and breaks down the action into individual shots. Commonly, it looks like a series of drawings with camera direction, dialogue, and other details. 


Next, a graphic design team creates drawings and develops characters for your video. Finally, it is time for converting sketches from a storyboard into a set of beautiful illustrations. At this point, we finalize the visual style of an animated video.  

Voiceover recording

The next step is voiceover recording. This process involves an actor that will give the voice to the video. Typically, video production companies collaborate with a vast network of voice artists, so you will be able to choose the voice of the gender, age, language, and even dialect that resonates the most with your target audience. Once a voiceover is recorded, the client can usually listen to it and ask for changes if needed. 

Animation production

After the client approved the illustrations and voiceover, the animation stage is coming. The team completes the first video draft by gathering all graphics, story and voiceover into one whole. Depending on the package you choose, video production teams offer a different number of revisions. 

Music and sound design

When the video is ready, the composer creates a unique sound for your video, or the team uses royalty-free music from stocks, depending on the price of an animated video you choose. Music and sound effects are used to amplify the viewer’s impression and improve the retention rate. 


An animated explainer video can be an excellent asset for your organization and help you promote your products or services even more efficiently. However, before you start video production with an animation team, it can be helpful to dig into the details of this process and understand it better. We hope this article will shed some light on this topic.

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