Why Use Best Practices for VR & Mobile AR Graphics

Many modern industries are faced with severe challenges, many of which are technological: the need for distance platforms, new dynamic formats, access to a large amount of data processing, the need of extra information, blockchain, cryptocurrencies, etc. Methods and tools also change the digitalization pressure. Video marketing needs improvement, and newer trends emerge. VR or ar graphics are used in mobile development to outrun the competition.

What is AR graphics?

One of the promising areas is the use of augmented reality technology (AR) in different segments of the industry. Thus, it becomes an experience where designers enhance parts of users’ physical world with computer-generated input. Designers create inputs—ranging from sound effects, video, and graphics to virtual reality graphics overlays. In digital content, this responds to changes in the user’s environment, typically movement in real-time.

What is vr graphics?

Another trend is an application of the best vr graphics. How does it work? VR systems do so by using computer vision and advanced vr graphics to generate 3D images and video by adding extreme depth and reconstructing the scale and distances between static 2D images. We may analyze the available studies and determine the main development trends of AR for different levels of video production and so much more to improve the quality of video design.

Best Practices for VR Mobile Graphics

It is essential to approach the creation of game models, user interfaces or other designs in such a way that they do not cause hostility but complements each other and fulfills their main function – they are the user’s guides throughout the product appearance: mobile, video app, website or other. Here are some good project practices:

Environmental variety

When creating models for VR design pieces, the emphasis is on geometry, not textures. This is necessary so that the user can, if desired, interact with the object from different angles.

Simplification

The key element of immersion in VR is interaction. For small animations, the investment of the team’s resources in work on animation, sound, and interactivity of the environment will be more significant. Therefore, simplifying graphics is an excellent solution within the framework of virtual reality.

Performance

When creating VR designs, special attention must be paid to the interaction of hardware and software. In particular, one of the key goals is rendering from 90 frames per second for each eye. That’s why both the code and the models or effects should be optimized for the ultimate performance.

Retail Perceptions claims that 61% of people who buy anything online prefer sites with AR tools to resources that do not have such functionality;

Best Practices for AR Mobile Graphics

AR images technology is a real discovery for any process of cognition. Thanks to the effect of presence, a person has a unique opportunity not only to hear and see something but also to understand more deeply, as if feeling it. That’s why designing solutions with AR improves the product services and your users’ experiences. Here are the points to consider:

 Easiness of applying

Augmented Reality (AR) technology allows mobile devices to embed digital content in the real world. Unlike virtual reality (VR), this technology does not require the connection of headsets, glasses and other additional equipment, etc. From a practical point of view, AR is of greater interest today outside of large-scale scientific projects or the video game industry.

Interaction level

3D models may be designed in such a way that the user can interact with them through an augmented reality web application, which allows the clients to fully realize the potential of using AR technology in their resources on any device.

Wider opportunities

Imagine what incredible opportunities open for educators, gamers, methodologists, customers of training courses, university audiences, automotive, etc. Augmented reality graphics adds visibility, instant and unlimited access to any information, variability of formats, and entertainment component, and saves time for design and development for complex video projects.

Invesp draws business attention to the fact that 70% of consumers will be more loyal to brands that use AR technologies;

A Case

A special case of applying AR technology to promote the product is the case of ‍Aircards creating an engaging Augmented Reality experience that was embedded into a printed flyer, which Boot Barn then distributed to their audience. Launched for their Wonderwest Direct Mail campaign, a fashion brand Boot Barn, the nation’s leading lifestyle retailer of western and work-related footwear, apparel, and accessories for men, women, and children, was one of the first to apply AR images in their marketing.

The distribution of printed flyers is a well-known marketing tool; animated videos presenting goods and services are also understandable and familiar to everyone. However, combining two promotion methods with the help of AR has become a new, exciting, and attention-grabbing concept.

Technically, everything works simply: the users receive a regular printed flyer, point their smartphone’s camera at it, and the picture animates when the video starts. What’s particularly impressive is that the Boot Barn app accurately snaps the clip’s borders to the flyer’s position in the real world, creating a fully immersive experience.

The interactive element takes the standard print marketing campaign to a whole new level. Customers were impressed with the ads, and Boot Barn was impressed with the results. Their Customer engagement rate increased of 30% and a CTR of 39.25% versus 3-7% for regularly printed flyers thanks to AR performance.

Conclusion

For any brand considering their own Augmented Reality marketing campaign, now there’s a wide choice of opportunities. And in the process of creating and optimizing graphics for VR or AR, designers need to mind the specifics of each technology, their possibilities, and limitations. With the help of AR technology, virtual objects can be integrated into the material world, and VR creates newer environments. This modern technology allows you to connect the real world and the virtual environment, ensuring synchronous interaction and engaging your users on a brand-new level. That is why virtual and augmented reality has long ceased to be just fantastic innovations but turned into practical marketing tools. To find out more about innovative video technologies, create an original animated video for social media or any other design, feel free to contact specialists.