Innovative Disruption in Video Industry: Why Video Is Booming

Innovative disruption in the video industry is something you may evidence. Due to the theory of disruptive innovation, which is enormously influential in various business circles, innovation videos have become a powerful tool for those disruptive companies that are predicted to be the most successful industry entrants. This means that they may be using quality video explainers for their business promotion to the utmost.

What’s innovations video?

‘Innovation is a process by which a domain, a product, or a service is renewed and brought up to date by applying new processes, introducing new techniques, or establishing successful ideas to create new value. The creation of value is a defining characteristic of innovation.’

Source: Innolytics

If we talk about the same processes within the branding design, marketing or video production targeted advertising, and everything related to video promotion in 2022, that means that more and more businesses all over the world that are considered to be innovators refer to using explainer videos for messaging about their disruptive solutions and business. And they make it better than those who don’t.

What is an example of disruptive innovation?

You may discover the video innovations driving toward enhanced viewer experiences, optimized video delivery workflows, or even monetization. Technological enhancements have enabled cell phones to be equipped with small processors, chips, and software applications that support these functions. There is plenty of things here to consider.

In addition, apart from the fast-paced OTT streaming industry video innovations, cloud adoption acceleration, and SaaS momentum incensement, there are simpler processes more evident for ordinary users in terms of video.

On an average level, using smartphones instead of laptops and desktops for computing needs, including web browsing and video streaming, is another example of disruptive innovation. So, now is the high time to get ahead of the curve and set the stage for more video business growth by means of quality explainer videos for your disruptive business. 

Why create innovation video for your business?

So, as the world of business transforms and changes, the streaming industry grows. Not everyone knows that this is something happening for the past 20 years. Besides, advances in technology continue to impact various service providers, businesspeople, operators, and consumers. So, the creation of video explainers for innovative companies has become commonplace rather than something unique. No wonder. They are engaging tools to attract the audience and make it advocates in the shortest possible time once and for all without huge investments. They:

Tell a story

Since an awesome explainer video is a way to tell a story that narrates your business values and engages, innovation videos are the best communication tools to additionally explain what your innovation is all about.

Explain products

‘94 per cent of marketers say using video content has helped increase user understanding of a product or service. Customers will only buy your product when they understand what it does and how it will help them.’ Source: WYZOwl

Clearly communicate

Finally, such a video may be important simply because it can clearly communicate a story. This type of marketing works better on any communication channel, including YouTube, because it allows businesses to convey emotions, business values, and creative presentation ideas, and answer the essential whos, whys & wheres surrounding the marketing of particular products and services with any sales funnel easily.

Conclusion

Innovation videos have become a powerful tool for those disruptive companies that are predicted to be the most successful industry entrants when they skyrocket their business. So, the creation of video explainers for innovative companies has become commonplace. The businesses that just use quality explainer videos for their company promotion win more often than those that don’t. They are incredibly engaging tools to attract the audience, explain the products, communicate clearly through fascinating stories and make it advocates in the shortest possible time once and for all.