How to Use Animated Explainer Videos in the Healthcare Industry
Are you an independent healthcare professional or the medical company’s owner? Then, the insights described below might be helpful for you. Here we consider how to use animated explainer videos in the healthcare industry. Only the most popular use cases, proven practices, and experience-backed tips.
Illustration by Mari Seroshtanova for Explain Ninja
Animated explainer videos are a versatile content type that suits different businesses, organisations, and industries. So, healthcare is not an exception. This article will consider how medical professionals can use animation for patient engagement, healthcare marketing, education, and other purposes. Without further ado, let’s take a look at the most popular use cases.
Demonstrate complex concepts
Healthcare animated explainer videos can help you introduce new ideas or complex concepts to patients and students. They allow you to do it more narratively than any other content type. Thanks to the entertaining nature, animated explainers empower companies to break down even the most complicated information into small and easy-to-understand scenes. This approach enables healthcare professionals to make medical education more engaging.
Educate the public
Illustration by Anastasia Golub for Explain Ninja
As mentioned above, animation helps describe complex ideas in simple words and illustrations. It makes animated videos one of the most powerful and effective ways to educate the public and eliminate the medical knowledge gap between patients and doctors. Medical explainer videos are widely used at schools, kindergartens, and even at the offices. They help educate kids and adults about self-protective measures during the pandemic, the most commonly spread diseases, how to provide first aid, and so on.
Introduce new services
Moreover, animated healthcare videos can also come in handy when your company needs to introduce new products or services to patients. Instead of long written explanations or blog articles on the company’s site, healthcare providers can use fun and engaging explainer videos.
It’s likely one of the most effective advertising methods since it has an educational tone rather than a promotional one. Thus, people perceive such kind of advert as a helpful and relevant tip, not as something obtrusive like it may happen with traditional advertising.
Efficiently market your brand
Illustration by DAN Gartman for Explain Ninja
Another incredible advantage of animated videos for the healthcare industry is its ability to market your company more effectively. Healthcare is quite a specific space; that’s why marketing and advertising require a different approach than to other industries. It might be challenging to market medical services since the promotion should sound somewhat like an authoritative recommendation and be persuasive but not too salesy. In this case, animated commercials play a particular role. They help turn an advertisement into an entertaining content or educational movie about health.
Demonstrate medical procedures
Is it sometimes challenging to explain medical procedures using words or illustrations solely? Is a live motion video demonstrating the procedure too expensive to produce? Then, an animated explainer video is what you need. The sky’s the limit when it comes to animation. You can create and represent any environment, objects, and movements using 2D and 3D animation. It is especially helpful when you need to demonstrate medical procedures to patients.
Speed up training
The same principle may be applied to medical training and education. Animated explanatory videos can serve as additional educational materials at the lectures and for new employee onboarding. In an animated explainer video, you can demonstrate the processes and phenomena happening in the human body and specific organs.
You can also use them to explain the body structure, showcase some systems, and zoom tiny details. It helps make training more effective. Instead of getting bored, your students will become even more inspired and motivated to learn more about the topic.
Closing thoughts
As you can see, an animated video might become a valuable part of healthcare marketing, educational, and customer service strategies. Thanks to its ability to turn complex information into fun and easy-to-digest content, animated videos can be widely used at the hospitals, medical universities, and private clinics. Here we have provided the most popular use cases that, hopefully, will help you come up with even more ideas about how to use animation in the medical industry.
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