How to Optimize Your YouTube Video?
YouTube can become a solid marketing source for getting a targeted traffic for your business website. If you make videos and build your business channel, to get clicks and leads, you need an optimized YouTube video. So, it’s the best to not only create good video content, but also to adjust it to the platform, add keywords and share among the users with the ultimate efficiency. Let’s talk about how to optimize video for youtube, the main components of SEO for YouTube, and how to get the best out of this.
Creating a YouTube Business Channel
Creating your business channel starts with a couple of steps. You need to find your place in the niche, examine competition and the audience, think of your video content strategy and set up your account for publishing on the channel. If you want to enjoy all the features of YouTube, you need to create your own channel account there. After that, you can schedule videos, organize them into playlists, launch apps, and other activities.
Find the instruction here and follow this guide to create a business channel that only you can manage from your Google account if you don’t yet have one.
Mid that you may create a channel on our desktop website youtube.com, as well as on the collaborative webite m.youtube.com.
Examine Your Current Place in the Market
Positioning is especially important for the service market, when the product is not a material anyway and the consumer of high complexity in its identification. You need to clearly help explain to the consumer:
- Who is the company’s product for?
- What needs of the consumer can the product satisfy?
- How does the company’s product differ from others like it?
- Why is it beneficial for the consumer to buy this product/service?
- Under what conditions and when should the customer use the product?
If, after looking at your product or viewing the advertising video message of your product/service, the customers can unequivocally answer these questions, then your product video strategy delivers a clear concept, and you have correctly conveyed it to the target audience.
So, when you’re through with your market analysis and finding the place for your business to fit in the particular niche, it will be easier for you with the youtube seo optimization of your channel and promotion of your products or services via awesome customized explainer videos.
Competitive Analysis
Optimization youtube may be effectively achieved via analyzing your competition. What is that? A competitive analysis is a video marketing strategy involving researching your major competitors to gain the most valuable insight into their services, products, sales, marketing tactics, etc. Implementing more robust business brand strategies, warding off these competitors, and capturing the market share will be just a few benefits of conducting a competitive market analysis and achieving video optimization through thorough competitive research.
How to optimize video for youtube?
Now let’s figure out some key search engine optimization youtube aspects what to do to optimize the videos that you want to promote to the top of YouTube recommendations and search results of Google. Let’s check that out.
Keyword research
Pick a topic for competitive analysis for youtube. The first step in defining keywords for your YouTube video content is selecting a topic. You better understand the niche, content, and semantics when you check out the competition.
Title
When choosing the title of each new video, before adding it to the content plan, compare it with what content your competitors publish and for what search queries they optimize it. .Add thumbnails to set up your videos better.
Description
After collecting the information about the videos of competitors, you can highlight the attention-grabbing techniques that competitors use, analyse the tags in their videos, explore other elements of optimization and come up with the relevant descriptions.
Subtitles
They help people with hearing impairments and those who speak other languages understand the information in the video. Subtitles are also crucial for promotion because search engine crawls their text. They do not have to repeat the entire text of the video. You can put comments, explanations of terms, and other information in them. It all depends on the theme and concept of the channel.
Tags
You analyse the tags in the competition videos, explore other elements and come up with the relevant tags for your video share. You need to select the search queries when the topics for the video are collected, for which you will optimize the title, description and tags of your explainer anyways.
Category
Putting your content into the right category is a way to improve how to seo a youtube video. To check it, log into Creator Studio on YouTube if you already have a channel, go to ‘Settings’, which you’ll see in the left hand navigation menu. On this very page in the top right corner you can find the category drop down which allows you to select from one of 15 categories.
Cards
If we speak about youtube search optimization, these info cards allow you to link to a YouTube channel for your viewers to engage with. For example, you can use a data card to thank a channel that helped with your social video or to recommend another channel to the viewers.
End Screens
End screens are another tool to optimize youtube video. They are also called video outros, the tools that YouTube may offer the content creators to direct their viewers to take action after finishing the video. Your end screens may also feature links to other different playlists, videos or subscribe CTAs, links to particular approved websites, or links to other channels, etc. Various tips and end screens help promote all videos on the channel via interlinking.
Bumper Ads
Using this tool gives you another advantage to optimize your channel. Bumper ads are known to be a short video ad format which is designed to allow you to reach more users and have an opportunity to increase awareness about the brand by means of using a short and very memorable message. With the help of 6 second videos or less, bumper ads allow you reach people with bite-sized messages, while providing a dramatically minimal impact on their viewing experience.
Watermarks
YouTube allows loading them. To upload a watermark, you simply click on Channel and click on Branding. There all you need is to click on Add Watermark. Watermarks option allows you choosing an image of your logo.
Transcripts
You may apply transcription for youtube video optimization. Video transcription is the process that allows translating your video’s audio into the text using automatic speech recognition technology, or human transcriptionists, or a combination of both. Without it, your videos rely entirely on the audio-visual material to convey the data.
Playlists
To collect them, you just find a video you want in the playlist and under the video, you click Save. Adding your videos will increase their sharing and going viral. Also, you may allow the users compile them in content collection as per the keyword, category or any other criteria. Click Create new playlist is you create a playlist in your channel, enter a playlist name which you also optimise. Playlists help to improve behavioral factors, simplify navigation and increase the number of views. Playlist files are played automatically. This will also increase the total viewing time.
Channel branding
The truth is that a brand account is an expert account that is specifically designed for your brand. This account is naturally different from that of your personal account with Google. In the case a channel is linked to a Brand Account, many people can manage it from their Google Accounts. However, here you fill in the data that you need to have associated with your business which is optimised as per your requirements.
Youtube Analytics
You may check on the results of how to optimize youtube video in the analytics section. From the middle menu of your Youtube app, tap Analytics to check out the following reports within the All, Videos, Shorts, and Live tabs.
Youtube Advertising Campaigns
Of course you may create customise and launch campaigns on the platform. Video campaigns on the channel let you reach and engage with your audience on YouTube and also through Google video partners. When you choose to create a Video campaign, you may pick from different campaign goals, subtypes, and also multiple ad formats that will tell people about your business, products and services and have them to take action.
Which YouTube Videos Perform Best?
How do we know which videos are better? Which metrics to evaluate the Campaign effectiveness and optimization to apply? There are several major indicators:
CTR
This metric is found in regular SEO, contextual advertising, and YouTube SEO. The click-through rate of a video in search results is one of the main ranking factors that allow to see how to seo optimize youtube videos further even better.
Total time and average duration of views
These two metrics are more important than the number of views. Of the two competing videos, the one with the higher average viewing time will be higher.
The viewing time is indicated in the analytics of the creative studio. By adding videos, you can follow how the channel grows. When the total duration of views reaches 4000 hours, it will be possible to enable channel monetization.
The average view time
The average view time is also very important for ranking. This metric measures how well the content on the channel keeps viewers. Make sure that the indicator is a maximum.
Audience engagement
New comments, reposts and likes are a signal that you are doing everything right. Real involvement overview indicates that the video is of high quality, interesting, it is found and actively viewed. Getting the reactions of the audience is not easy, so you need to stimulate them.
Growth in the number of subscriptions
This is not the most important indicator, but it is also worth paying attention to for your inbound marketing. Ideally, each new video on the channel should bring more subscribers, and with them, the total viewing time should also grow. It is also not very good if viewers watch your videos without Email subscribing to the channel.
Traffic
Traffic to your website is a landmark. This metric is not directly related to YouTube ranking factors, but rather to side back youtube search engine optimization activities. But if you are using YouTube as a traffic source for your site, the metric is very important.
Leads
If we track traffic then we also count the leads received from YouTube. High-quality and well-optimized YouTube videos can generate leads. To do this, they must generate not just clicks, but high-quality targeted traffic.
Sales, ROI, and others
After a while, analytics will give you enough data to evaluate the profitability of shooting explainer videos and promoting a YouTube channel.
Conclusion
Now that you are well aware of the fact how to optimize video for youtube better from our little guide, it will be easier to arrange your business channel development and growth. To promote a high-quality video explainer on YouTube is no longer enough. It also should be well optimised for the platform it’s used on as per your business goals. Feel free to ask more on explainer video production, optimisation and distribution from Explain Ninja experts any time.
Creating a YouTube Business Channel
Creating your business channel starts with a couple of steps. You need to find your place in the niche, examine competition and the audience, think of your video content strategy and set up your account for publishing on the channel. If you want to enjoy all the features of YouTube, you need to create your own channel account there. After that, you can schedule videos, organize them into playlists, launch apps, and other activities.
Find the instruction here and follow this guide to create a business channel that only you can manage from your Google account if you don’t yet have one.
Mid that you may create a channel on our desktop website youtube.com, as well as on the collaborative webite m.youtube.com.
Examine Your Current Place in the Market
Positioning is especially important for the service market, when the product is not a material anyway and the consumer of high complexity in its identification. You need to clearly help explain to the consumer:
- Who is the company’s product for?
- What needs of the consumer can the product satisfy?
- How does the company’s product differ from others like it?
- Why is it beneficial for the consumer to buy this product/service?
- Under what conditions and when should the customer use the product?
If, after looking at your product or viewing the advertising video message of your product/service, the customers can unequivocally answer these questions, then your product video strategy delivers a clear concept, and you have correctly conveyed it to the target audience.
So, when you’re through with your market analysis and finding the place for your business to fit in the particular niche, it will be easier for you with the youtube seo optimization of your channel and promotion of your products or services via awesome customized explainer videos.
Competitive Analysis
Optimization youtube may be effectively achieved via analyzing your competition. What is that? A competitive analysis is a video marketing strategy involving researching your major competitors to gain the most valuable insight into their services, products, sales, marketing tactics, etc. Implementing more robust business brand strategies, warding off these competitors, and capturing the market share will be just a few benefits of conducting a competitive market analysis and achieving video optimization through thorough competitive research.
How to optimize video for youtube?
Now let’s figure out some key search engine optimization youtube aspects what to do to optimize the videos that you want to promote to the top of YouTube recommendations and search results of Google. Let’s check that out.
Keyword research
Pick a topic for competitive analysis for youtube. The first step in defining keywords for your YouTube video content is selecting a topic. You better understand the niche, content, and semantics when you check out the competition.
Title
When choosing the title of each new video, before adding it to the content plan, compare it with what content your competitors publish and for what search queries they optimize it. .Add thumbnails to set up your videos better.
Description
After collecting the information about the videos of competitors, you can highlight the attention-grabbing techniques that competitors use, analyse the tags in their videos, explore other elements of optimization and come up with the relevant descriptions.
Subtitles
They help people with hearing impairments and those who speak other languages understand the information in the video. Subtitles are also crucial for promotion because search engine crawls their text. They do not have to repeat the entire text of the video. You can put comments, explanations of terms, and other information in them. It all depends on the theme and concept of the channel.
Tags
You analyse the tags in the competition videos, explore other elements and come up with the relevant tags for your video share. You need to select the search queries when the topics for the video are collected, for which you will optimize the title, description and tags of your explainer anyways.
Category
Putting your content into the right category is a way to improve how to seo a youtube video. To check it, log into Creator Studio on YouTube if you already have a channel, go to ‘Settings’, which you’ll see in the left hand navigation menu. On this very page in the top right corner you can find the category drop down which allows you to select from one of 15 categories.
Cards
If we speak about youtube search optimization, these info cards allow you to link to a YouTube channel for your viewers to engage with. For example, you can use a data card to thank a channel that helped with your social video or to recommend another channel to the viewers.
End Screens
End screens are another tool to optimize youtube video. They are also called video outros, the tools that YouTube may offer the content creators to direct their viewers to take action after finishing the video. Your end screens may also feature links to other different playlists, videos or subscribe CTAs, links to particular approved websites, or links to other channels, etc. Various tips and end screens help promote all videos on the channel via interlinking.
Bumper Ads
Using this tool gives you another advantage to optimize your channel. Bumper ads are known to be a short video ad format which is designed to allow you to reach more users and have an opportunity to increase awareness about the brand by means of using a short and very memorable message. With the help of 6 second videos or less, bumper ads allow you reach people with bite-sized messages, while providing a dramatically minimal impact on their viewing experience.
Watermarks
YouTube allows loading them. To upload a watermark, you simply click on Channel and click on Branding. There all you need is to click on Add Watermark. Watermarks option allows you choosing an image of your logo.
Transcripts
You may apply transcription for youtube video optimization. Video transcription is the process that allows translating your video’s audio into the text using automatic speech recognition technology, or human transcriptionists, or a combination of both. Without it, your videos rely entirely on the audio-visual material to convey the data.
Playlists
To collect them, you just find a video you want in the playlist and under the video, you click Save. Adding your videos will increase their sharing and going viral. Also, you may allow the users compile them in content collection as per the keyword, category or any other criteria. Click Create new playlist is you create a playlist in your channel, enter a playlist name which you also optimise. Playlists help to improve behavioral factors, simplify navigation and increase the number of views. Playlist files are played automatically. This will also increase the total viewing time.
Channel branding
The truth is that a brand account is an expert account that is specifically designed for your brand. This account is naturally different from that of your personal account with Google. In the case a channel is linked to a Brand Account, many people can manage it from their Google Accounts. However, here you fill in the data that you need to have associated with your business which is optimised as per your requirements.
Youtube Analytics
You may check on the results of how to optimize youtube video in the analytics section. From the middle menu of your Youtube app, tap Analytics to check out the following reports within the All, Videos, Shorts, and Live tabs.
Youtube Advertising Campaigns
Of course you may create customise and launch campaigns on the platform. Video campaigns on the channel let you reach and engage with your audience on YouTube and also through Google video partners. When you choose to create a Video campaign, you may pick from different campaign goals, subtypes, and also multiple ad formats that will tell people about your business, products and services and have them to take action.
Which YouTube Videos Perform Best?
How do we know which videos are better? Which metrics to evaluate the Campaign effectiveness and optimization to apply? There are several major indicators:
CTR
This metric is found in regular SEO, contextual advertising, and YouTube SEO. The click-through rate of a video in search results is one of the main ranking factors that allow to see how to seo optimize youtube videos further even better.
Total time and average duration of views
These two metrics are more important than the number of views. Of the two competing videos, the one with the higher average viewing time will be higher.
The viewing time is indicated in the analytics of the creative studio. By adding videos, you can follow how the channel grows. When the total duration of views reaches 4000 hours, it will be possible to enable channel monetization.
The average view time
The average view time is also very important for ranking. This metric measures how well the content on the channel keeps viewers. Make sure that the indicator is a maximum.
Audience engagement
New comments, reposts and likes are a signal that you are doing everything right. Real involvement overview indicates that the video is of high quality, interesting, it is found and actively viewed. Getting the reactions of the audience is not easy, so you need to stimulate them.
Growth in the number of subscriptions
This is not the most important indicator, but it is also worth paying attention to for your inbound marketing. Ideally, each new video on the channel should bring more subscribers, and with them, the total viewing time should also grow. It is also not very good if viewers watch your videos without Email subscribing to the channel.
Traffic
Traffic to your website is a landmark. This metric is not directly related to YouTube ranking factors, but rather to side back youtube search engine optimization activities. But if you are using YouTube as a traffic source for your site, the metric is very important.
Leads
If we track traffic then we also count the leads received from YouTube. High-quality and well-optimized YouTube videos can generate leads. To do this, they must generate not just clicks, but high-quality targeted traffic.
Sales, ROI, and others
After a while, analytics will give you enough data to evaluate the profitability of shooting explainer videos and promoting a YouTube channel.
Conclusion
Now that you are well aware of the fact how to optimize video for youtube better from our little guide, it will be easier to arrange your business channel development and growth. To promote a high-quality video explainer on YouTube is no longer enough. It also should be well optimised for the platform it’s used on as per your business goals. Feel free to ask more on explainer video production, optimisation and distribution from Explain Ninja experts any time.
