5 Ways to Use Animated Videos in Business. Your Customers Will Love It

Here Explain Ninja team reviews the top five most effective ways to leverage animation and explanatory videos in a digital business. Hopefully, you will enjoy this article and find these tips handy.

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Illustration by Patryk Wojciechowicz for Explain Ninja

Animated videos have become one of the most popular business trends. People don’t want to see ordinary ads in their news feeds and on social media. They expect their favorite brands and service providers to surprise them with something fresh and innovative, something non-promotional, the content that demonstrates the brand’s care about them. Animated videos are a perfect way to meet modern customer needs and build trust with a target audience.

In this article, we’re considering the five most effective animation use cases in a business. We really hope that it will be useful for your company, help you generate more conversions, and earn customer loyalty. 

Animated Explainer Videos

Animated explainer videos are one of the most popular video marketing practices. It’s usually a short (30-90 seconds long) video about the brand, what it offers, and how it can help customers. Businesses across different industries use them to explain how their products work, how to use their services, or just introduce themselves as the brand. Explainer videos effectively transfer even the most complicated information to viewers and present the subject of matter creatively. 

You can leverage an animated explainer video almost everywhere on the web and mobile, including social media content, email marketing, website, and even mobile app onboarding. Here you can see one of our recent explanatory videos as an example.

Explainer video for Aspiration by Explain Ninja

Brand Storytelling Videos

Today, people strive to learn more about those who stay behind the brand name – the founders, creators, and brand idea inspirators. It helps them better understand the company’s values, goals, the mission and define whether it aligns with what they believe in. An animated brand storytelling video is a perfect tool to connect with a target audience and tell it about your company and people who contribute to its growth every day.

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Illustration by Lily for Explain Ninja

Like animated explainer videos, brand storytelling videos can also be used in many places on the Internet. However, marketers admit that brand storytelling videos drive the most significant engagement if you place them on a homepage, as a background video on the business profile on Facebook, in IGTV on Instagram, and on the “About Us” page on the brand’s website.

Video Infographics

Video infographics are gaining popularity in the digital world today. Customers have preferred creative infographics, among other types of content before. However, in 2022, we will see the rise of this trend. We also expect to see it mixed with an animation. Animated video infographics are becoming one of the most favorite ways of communicating important information. It’s usually well-structured, highly informative, and super-engaging, of course. 

Tutorial Videos

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Illustration by Lily for Explain Ninja

Imagine customers buy your product, feel the excitement, and have a pleasant impression from the first interaction with it. The next step is exploring how it works and how they can use it the most efficiently. Don’t frustrate customers by suggesting them to read long and tedious written tutorials. You can provide buyers with a short and easy-to-understand animated video tutorial on a product landing page that will educate them about utilizing the product appropriately. 

It will help your company avoid undesired customer frustration, negative experience, and angry reviews. Instead, your company will likely receive positive feedback, happy customers, and an empowered brand image. 

Product Demo Videos

Product demo videos may seem similar to tutorials, but the key difference is that they showcase how the product works without mentioning detailed instructions. A typical demo video demonstrates all the product features, functions, peculiarities, and competitive advantages. It explains why the product is worth considering, how it’s different from competitors, and how it can solve the customer’s problem.


Here we have overviewed the five most popular ways to use animated videos in a digital business to convert more sales, drive audience engagement, and build trust with customers. At Explain Ninja, we hope that these tips and recommendations will help you make the most from the animated content and refresh your brand marketing.

Do you have any questions about animated video production or how our expertise can help your business grow? Please reach out to our team at [email protected] or send us a form here. We’re always happy to be helpful.

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