5 Ways to Repurpose Your Written Content into Videos Successfully

Have you ever heard about content repurposing? It’s an effective marketing practice that allows you to save time and money on the new content production. Actually, it implies not the creation of new content but just introducing the same content in a completely different form. For example, every blog article can be transcribed and presented in the form of short video clips featuring all of the article’s main points. 

Converting blog articles into videos can help you craft fresh content that drives more traffic on your site, motivates visitors to read your written content, and reminds your previous readers about the essential information mentioned in the article. Its most significant advantage is that your team shouldn’t spend a lot of time thinking about the new content topics and ideas because they are already available on your blog. 

Additionally, it helps your brand address the needs of your customers since, as known, 86% of consumers want to see more videos from businesses in 2020. All you need to do is only to create a video based on your written content piece. In this article, we would like to describe the six most effective ways to repurpose your written content into videos.

Instagram Videos

As per Hootsuite, Instagram will reach 112.5 million U.S. users in 2020. That’s a 5.4% increase in 2019, as estimated by eMarketer, which predicts that the network will reach 117.2 million U.S. users in 2021. What does it mean for your brand? 

Instagram is one of the most popular social networking sites globally, so it’s crucial for a company to have a strong presence there too. To stand out from your competitors on Instagram, you can apply smart video marketing. The first step might be content repurposing. 

One article on your blog can be broken down into engaging from videos (up to 60 seconds) for several social media posts. Each article’s point can be presented as a separate video clip. For instance, if we repurposed this article, we would publish five video-posts on Instagram, each featuring a different type of content. 

Pinterest Video Pins and Video Ads

Like Instagram, Pinterest builds its reputation on the image-heavy content, but it also supports videos. There is an option of video pins. These are videos from 5 to 15 seconds long that can be pinned by users to their boards like any other type of content. 

Pinterest is one of the most popular social giants too. At the end of 2019, Pinterest reported having 322 million monthly active users worldwide. That’s why it would be very beneficial for your brand to be present on this platform to cover a broader audience. Moreover, 78% of users say that they like the content shared by brands on Pinterest and find it really helpful. 

There is one more incredible fact that proves the power of video content today and feels like a cherry on the top of all the stats mentioned above. 75% of Pinterest users said they’re likely to watch videos about topics that interest them, whereas 55% said the same for other platforms. By this link, you can find a great instance of an educational video pin published by Statusbrew on Pinterest.

Here is one more excellent example of the animated video pin shared by Dribbble.

Explainer YouTube Videos and Ads

YouTube is an undeniable leader among video-sharing platforms and the most popular platforms where people like to learn. 51% of American adults who use YouTube go to the platform to learn something they’ve never done before. That’s why it’s so essential for brands to have their own YouTube channel and share videos to attract even more potential customers and partners. 

YouTube is perfect for sharing educational video content. So, converting your blog post into an educational video or explainer video is a great idea. Animated explainer videos will help you drive customer loyalty since they are perceived as primarily informative and helpful content, not as obvious brand promotion. Here is one of our animated explainer videos published on YouTube recently.

Landing and Sales Page Videos

It’s not a secret that generating leads from your on-site content is an ever-being challenge for absolutely all brands. Many marketers may want to add an engaging video to the landing pages or sales pitches to increase conversions and catch more traffic. Placing a video is highly beneficial for businesses, and here is why. 59% of people believe visual information is more important than text when shopping online.

It’s very convenient and effective to include videos into your sales pages and sales emails since you can pack maximum value into several minutes. You may outline the key points of your sales pitch and include customer testimonials that prove what you are telling about in your pitch.

Educational Video Series

If you have published a blog article and it performed well, you can consider transforming it into educational video series. They should look like a set of mini-lessons on the topic and featuring the essential information presented in a blog post. You can produce even more tutorial video content by turning listicles, discussions, and opinion pieces into video-pieces.

An excellent example is SEMRush. The company has started publishing short, high-quality video-tutorials, and they must have brought high engagement. It has even turned the list of videos into a whole academy.

Closing Thoughts

These are the five primary ways to repurpose your written content into videos we recommend. The animated video-ads, animated commercials, explainer videos, and tutorials can strengthen your online brand presence, increase customer engagement, and help you generate even more leads. We hope that our insights will inspire you to experiment with your content and come up with new incredible ideas for your business.