Top 10 Motion Design Trends 2022 | Explain Ninja
Consider the significant emerging animation trends 2022 in motion design. Let’s touch on scientific research and everything in between. They will come in handy to people at agencies, studios, companies, contractors, freelancers, agents, sound engineers, film crews, 3d artists, editors, and anyone else involved in creating the unique digital content with motion graphics services.
Motion Design Trends 2022 to Amaze your Viewer
The truth is that animation design is also sensitive to global design and technology changes & trends and fast-evolving throughout the year. Discover an outline of at least the top ten most fantastic animation and motion graphics trends that you better deploy in your project to power and impact design for business this year.
1. More 3D
From product shots to commercials, marketing campaigns and game design, the power of 3D opens up new doors for displaying your stories and scenes that would be nearly impossible to achieve otherwise. The use of 3D visuals in commercials and explainer videos have allowed companies to promote the presentation of their products better and in a more engaging way.
There’s a good chance you’ve already heard of VR mentioned as one of the animation trends 2022 in video design. Virtual reality has dramatically grown from an ambitious game-centric fantasy back in 2012 to a real production environment used by many corporations and organizations around the world.
3. 2D & 3D mix
Motion designers are nowadays exploring new and better ways to combine 2D and 3D. From small commercials to big-budget projects, this is a new wave to do the projects. This results in an opportunity to offer your video viewers many innovative and interesting experiences. This complex trend will continue to gain popularity, especially in digital commercials and marketing.
4. More GIFs
Gifs have always been a great way to engage customers and share ideas, especially on social media. Due to their small scale and wide availability, GIFs can be even more used by companies that want to market themselves in the digital space and start really simple.
5. Animated Logos
This is another great form of captivating users among the motion graphics trends 2022. Animated logos are able to drag the attention of users, as well as be easily visible on familiar branded devices. Set of animated Google logos is the brightest example.
6. Colorful palettes
These motion design trends are always welcome for their visual power. Colorful color palettes that contain neon are the inspiration for many designes. Because there’s a growing demand for designs that stand out, the use of wide color palletes will continue to be trendy in 2022.
7. Retro graphics
Retro graphics have been popular throughout 2020, but this old good tendency and the rapid development are predicted for motion graphic trends 2022, as well. Retro is a completely different style as compared to modern design, and this is its main advantage – being out of fashion. Retro effects in motion look cool, they evoke nostalgic memories and are able to attract a much larger audience than expected.
Morphing is a video effect of a smooth transformation of one element into another. This effect has been used for a long time, and in 2022 we do not expect it to lose its popularity. If you seek an engaging way to connect different ideas or make a smooth transition from one concept, object or figure to another, consider morphing. Converting images and shapes helps you show more in less time. Morphing in motion design fits perfectly.
9. Kinetic Typography
Typography is the holy grail of graphic design because it is only necessary to choose the right font and go ahead with incredible broken texts. Lately, we’ve seen more and more designers push the boundaries of animated typography utilizing stretching, twisting, pixelating, and even reshaping text in all directions, often forming near-3D letter structures!
10. Smooth transitions
Seamless and smooth transitions are one of the 2022 motion graphics trends that will always be close to the heart. In 2022, all the motion designers are more likely to bring this sleek technique to life with a more modern approach. The lack of clear transitions between animation scenes makes the video real smooth, and the sets subtly blend.
To Wrap It Up
Animated interactions within the motion design 2022 trends list will come in handy if you’ve run out of incredible ideas for the video production projects. They will help to breathe life into your old design and keep users engaged in the new ones. Attention to design details is a key aspect of a designer’s job, as attention to every element in a design can lead to a positive user experience. Thus, use these trends carefully. It is important to achieve harmony in the elements and not scatter attention in all directions at a time. A significant part of great animation design is always pleasant colors, fonts, smooth transactions and merges, etc. They give meaning to interface elements in no time. Feel free to consult professionals from the motion graphic video production on whether apply this or that trend in your design or better not.