In the highly competitive climate, it is crucial not only to hire the right talents but also to keep them at the company. According to LinkedIn’s Workforce Learning Report, 93% of employees say that they would stay at a company longer if it invested in their career. By investing in engaging educational materials, businesses can ensure that their employees will grow professionally and stay with a company for a long time.
An animated video is one of the best ways to educate your employees, help them develop, and have fun at the same time. As known, learning is much more effective if it’s entertaining. There is probably nothing more entertaining and effective than an animated training video.
As an explainer video production team, we have a vast experience in communicating with entrepreneurs who have found a video the best educational method. Here we’d like to share with you the top 5 reasons why they invested in animated corporate video production for their businesses.
The Animated Training Video Is More Engaging
We learn better if educational materials are engaging for us. An animated video is a great way to educate since it is, let’s say, engaging by default. Particularly, if compared with written tutorials and long instructions. When it comes to learning, most people prefer to watch videos.
It is important to invest in the production of engaging training materials because it will help you ensure that your employees are interested in learning.
It Keeps Your Costs Down
Do you think that an explainer video production may be costly for your venture? The quality isn’t cheap pleasure, for sure. However, think first of how much you may spend later on hiring coaches, covering their travel expenses, or other external products and services. From this perspective, animated video production may appear to be an even cheaper option.
Plus, consider that it requires only a one-time payment for production. Otherwise, you need to cover a salary for an in-house expert who will train your team or pay for educational services each time you hire an external coach.
For example, Microsoft has decided to replace its classroom training with a video. It has helped a company to reduce its internal training costs from $320 per person to just $17 per person!
Transfer Complicated Information in the Easy-to-Digest Form
We all know that every job position implies some routine tasks and complicated topics. You can use animated videos to educate your employees on how to perform this part of the daily workload in the best way and still keep them motivated.
The video allows you to break complex information into engaging animated scenes that transfer information in an easy-to-understand way.
Onboarding is an essential part of every recruitment process. It makes the first impression of an employee about a company and can motivate or demotivate them from the very beginning. Newcomers should feel welcomed at the company and capable of starting their work with confidence.
An animated video is a perfect opportunity to welcome your new team members, create psychological comfort for them, and step by step, educate them about the working process, without any tension and anxiety that are often felt by new employees.
Happier and More Inspired Employees
Motivation has enormous power. It is a resource that can help humans overcome even the most difficult challenges and solve the most complicated issues. It makes us think more actively, work harder, and invest more effort when it is necessary.
Besides this, the employee’s positive attitude to a company and work is another critical factor in productivity. That’s why it is essential to create educational materials that will help to keep your employees motivated and thinking positively. An animated video is an excellent option for this.
These are the five main reasons why many businesses choose an animated video as the most optimal method to educate their employees and provide a friendly environment for them inside of the company. The training video isn’t promised to turn your onboarding process into a real blockbuster, although adding animation can help engage your employees and encourage them to learn.Explainer video blog