Explainer video price includes not only production processes, but subsequent analysis and adjustments as well. What if you analyzed your conversion rates and found out they have dropped? Don’t feel upset because it’s a typical situation in video marketing. There are numbers of effective techniques which get you back on track.
Usability relates not only to a website but to an explainer video. If you have a series of explainer videos, make sure they are navigated easily and the loading time is okay.
Analyze your CTAs carefully. How are they performing and where are they placed? Make sure a CTA is visible and does not annoy viewers.
- Target audience
The analysis of your target audience should be permanent and detailed (number of visitors, type of device they use, duration of viewing, etc.). If you are not good at marketing, ask an explainer video studio to help you to generate leads and make necessary statistics.
- Interesting content
One of the golden rules of marketing is that an explainer video is created for people, not for search engines. Therefore, your videos should be educative, interesting, useful and catchy.
- Update your blog
A series of explainer videos are much better than just one. If you have a startup business and find explainer video cost inappropriate, create a professional video for the main page and use explainer video software to create a blog on your own.
Don’t forget to update your blog with fresh interesting posts. The key aspect is to post videos regularly. In addition to your product or services description, add how-to tutorials, latest news and trends. Moreover, search engines values fresh original content, so it’s a good way to improve SEO ranking.
- Mobile optimization
Remember that many visitors use mobile phones instead of computers. Make sure your video looks good on any device.