5 Types of Animated Videos to Use in a B2B Marketing Strategy

Dec 14, 2020 · 4 min read

Are you going to spice up your B2B marketing with something really engaging and surprising in 2021? Then, animated videos are what you’ve been looking for. In this article, we overview five types of animated videos to include in a B2B marketing strategy.

5 Types of Animated Videos to Use in a B2B Marketing Strategy 1
Illustration by Julia Hanke for Explain Ninja

Forward-thinking brands across different industries start realizing that many traditional marketing practices don’t work with customers anymore. Modern society is mainly exhausted with advertising and usual promotional materials. They expect something new, more creative, and engaging from brands in 2021. No matter whether it’s a B2B or B2C world, animated videos are what helps hundreds of brands around the globe drive higher ROI and transfer a marketing message more effectively. 

Do you lack ideas about what kind of B2B animated video your company needs and how to create it? Here Explain Ninja team will help you navigate the topic and overview the five most popular and important animated video types every B2B company can involve in its marketing strategy. 

Explainer Video

Animated explainer videos are one of the most widely used B2B marketing videos in 2020, and they are expected to prevail in video marketing 2021. They are commonly used to educate customers about how to use specific products and services. Explanatory videos are usually 2-3 minutes long videos providing viewers with a brief understanding of a particular topic. 

Although animated explainers videos are often leveraged in online advertising, they have an educational tone rather than a promotional one. Today, animated explainers have received particular popularity and the customers’ love, as they aren’t only informational but also entertaining. 

Thought Leadership Video

Thought leadership videos are a relatively new content type, which has quickly become one of the most loved by customers. This kind of video allows people to feel a closer and more “human” connection with the brand because they have an opportunity to hear the brand’s voice from the person who leads this company. 

Thought leadership videos usually overview complex industry topics and deliver the expert’s opinion on them. They can be used as part of social media content or be embedded into a website. Some brands also involve these videos in the blog content or use them for corporate purposes. 

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Illustration by Julia Hanke for Explain Ninja

Customer Testimonial

Customer testimonials are a great way to convince your audience that working with your company is a great idea. Usually, the customer video-testimonial is similar to an explainer video in that sense that it also explains how the product or services can help customers solve their problems. 

The crucial difference between them is that the story is told by the customer who has already tried out the product, not by the brand itself. You might admit that it’s easier to believe in the effectiveness of a product or service if it’s proved by real people who have already tested it.

Case Study Video

You may think that the case study video is pretty similar to the customer video-testimonial, and you’re right! Indeed, both of them demonstrate to customers how they can tackle their pain points and challenges using the company’s product or service. The essential difference is that the case study video shows the entire process of how the context of product creation, how it is manufactured, how it solves the problem, and what are its key prospects. Today, we can also see a new trend sticking to case study videos. It’s an animation. Animated case study videos are gaining popularity.

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Illustration by Julia Hanke for Explain Ninja

How-to Videos

Once again, how-to videos are very similar to explainer videos. The key peculiarity is that it explains how the product solves the problem and demonstrates the step-by-step guide on how to do it. How-to videos showcase to customers how the product works in real-time and guide them on managing some of their industry pains. 

Wrapping It Up

Hopefully, this article has inspired you to create new amazing videos for your business. Or, are you looking for a reliable animated explainer video production company to create the one for you? Don’t hesitate to schedule a coffee with our consultants! We are always happy to help you and answer any questions.

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