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Explainer video: 60 seconds presentation of your company

September 16, 2016

Most coaches teach everybody the art to tell the corporate story in 60-seconds . They consider it as an obligatory skill for modern entrepreneur and responsible company. As animated videos for business are powerful promotion method and easy to perceive so why don’t use them?

When you use video weapon during promotion campaign, introduce your business idea clearly without redundant details. The best advice is focus on 4 main elements of explanation video: introduction, qualities of the product, its differences from competitors, call to user’s action.

Start your 1-minute video with primary information about the company and its promoted offers. It should take a few seconds at the start of the video. Don’t use specific words or visual effects here.

The second part should emphasize the winning qualities of your product or services. Include the scene where the prototype of customer solves its problems with help of promoted products.The short impressive scene should affect the potential customer with maximum power. The wide palette of effects will increase the perception of such message.

Then describe your product differences from its analogues available on market. Make focus on production process or progressive advantages of the promoted offer or product. They must finalize the capture of viewer’s attention to the problem it needs to solve.

Usually the final part of promotion movie includes offer details and instructions for the user how to order it with minimum efforts. It’s important to use the clickable links and phone numbers in your best explainer videos. The potential customer can make an order or build the route to your office right after watching the video. The feedback will set quickly.

The massive effect of your presentation will increase much more if you choose the Explain Ninja web video production company as its manufacturer. Our team has great experience in the video area. So call us right now and order the video explanation of your business. Don’t waste the time!


Explainer video blog