20 Promo Video Ideas

Video marketing is the common form right now, and it’s not going to lose its ground in the nearest years. According to Cisco, 82% of Internet traffic will be video by 2022, with YouTube as the 2nd most successful website after Google. 

20 Promo Video Ideas 20
DAN Gartman for Fireart Studio

What does it mean? You can’t lag behind and need to catch up with the trends to promote your brand. Furthermore, to do this, you don’t need to make a complicated video with different effects. If you have an interesting idea and a measurable goal, a short, simple video will do its job. In this blog post, you will learn 20 promo video ideas for a marketing strategy that works. Now continue reading. 

What is Promo Video?

According to HubSpot, 72% of customers favor watching a video about goods than reading a product description. A promo video is a project that aims to attract target users and show off the advantages of a product or service, promote some event, marketing initiative, or sale.

Don’t confuse a promotional visual project with a sales pitch. The main goal of the video will be to evoke emotions and create a special association between the label and the readers. If you’re able to do this, you’ll draw more consumers to the offer. Here are the next types of promo projects:

  • Product videos
  • Intro videos
  • Product launch videos
  • Event videos
  • Explainer videos
  • Video ads
  • Recruitment projects
  • FAQ videos
  • Testimonial videos

Place certain visual projects on your YouTube channel, social accounts, and landing page to increase conversions. As we mentioned above, before producing a promo video, you need to remember:

  • Your SMART goals and KPIs
  • The main goal of the video
  • The video outline and storyboard
  • List of things you need for video production
  • Platforms where you will promote your video

Now let’s dive deeper into promotional video ideas and the types of videos that you will design to get the company to stand out.

Conduct a public poll

Video polls are one of the best ways to engage with your viewers. YouTube provides creators with the ability to conduct a poll and show the results in real-time.  With the help of a YouTube poll, you can bridge the gap between brand and customers and get real feedback without turning to any external pages or surveys. 

Show your employees

“Behind the scenes” clips always do a great job, as they help to show the personality behind your brand and real people who contribute to its growth. You can create a video showing your office’s work process, how your employees spend their free time, etc. The main idea is to show that behind your brand are real people who live real lives.

Create a time-lapse video

Time-lapse video is great for showing a visual summary of your project, an important event, a workday of your employees, product creation process, etc. This type of video always captures notice and, what’s necessary, is easy to create, so you can make it just with a mobile phone.

Create an educational video

If you have any tips or tricks to help the viewers achieve purposes, why not turn them into videos? You don’t have to reinvent the wheel, if you have educational blog posts, you can repurpose them into video, and you don’t need any specific skills to do this. Learn more about automation tools that will help achieve this.

Show off a case study

Video customer testimonials are one of the best ways to build trust in your brand. There are a lot of ready-made templates for customer video testimonials that you can use to boost conversions and show real people who adore your brand.

Show how to use your products

Explainer videos can empower your sales pitch with storytelling and evoke emotions in your audience. If your product is complicated, animated videos are great for breaking down the process of its usage into simple steps, adding illustrations and beautiful animations to show the value of your product to the audience.

Promote your sale or special offer

You will draw more attention to your special offers and seasonal discounts with a promotional video. It is proven that videos boost conversions and work better than text posts, so don’t miss this opportunity.

Promote an event

If you have an upcoming event or webinar, invite people to them with the help of event promo video ideas. Feature the event speakers, describe the benefits and reasons to sign up for the event. Just share this video via various ways to expand the word about upcoming events.

Do a holiday-themed video

What can be a better time to engage clients through gifts than a holiday season? Holiday-themed projects are great for uplifting your company’s values, celebrating your wins, and saying thanks to those who’ve contributed to your success.

Answer FAQs

If you own a business, most probably you deal with different issues asked by customers. To help your audience get to know more about your services, create an FAQ-session video, where you can answer different questions your customers ask and create more trust in your brand.

Create a stop-motion video

Ideas for stop-motion videos are endless. You can do everything from animating people and making your products move to having some fun and setting a scene with different animated objects. Your imagination is a limit here.

Use before and after videos

Do you transform people’s lives? Then before-and-after videos are what you need. Such videos will get you more exposure and word-of-mouth interest that will later turn into sales.

Create a thank-you video for your clients

You don’t need a reason to say thank you to your customers. Creating this video is very simple: just take a camera and give your customers a word of gratitude, showing what they mean to your business. Such videos will increase customer loyalty and prove that you appreciate your clients.

Show off your office

A little office tour won’t hurt anybody. Even if your employees are working from home, they can create a video with their home office showing their workplace. It will be fun!

Create recruitment video

This video describes the advantages of the company to attract candidates and stand out on the market. Place this video on your “About Us” page and use it on social media to show off your brand.

Take interviews with opinion leaders

People love interviews. Try to partner with the influencers in your niche and create interview videos. Such collaboration will bring you more exposure and help you grow your audience.

Use a whiteboard

You can use whiteboard animations to introduce a product or service, sell an idea, or even show your customers how to use your software or product. This type of video is very popular and easy to make.

Reveal a product

Product reveal videos should be more than just showing off the product. In case when you want a product to resonate, it will be about the difficulty, the solution, the experience, and the mission your company has.

Create a user-generated video

User-generated videos get the target audience’s attention better because it is created by clients and for clients. Moreover, 25 % of search results are links to websites that host user-generated content, so Google likes this type of video. So use UGC because it’s a powerful way to improve marketing plans.

Repurpose an infographic into the video

Video infographics are motion graphic animations. You can either create a video animation in the background or create a video based on your infographic to draw more viewers.


We hope this selection has inspired you with new plans, and you’re ready to produce the project for the brand. If you need help with video animation and video promotion ideas, feel free to contact our explainer video company. 

With us, you’ll get the following benefits:

  • Fixed pricing
  • Unlimited revisions
  • Project management assistance

It is an excellent solution for companies that want to spread strategy across different stages and increase customer engagement in any marketplace. At Explain Ninja, we guarantee an individual approach to your project, considering target viewers, business purposes, and KPIs.

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