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Product Explainer Video for Brand Development

March 17, 2017

From startups to well-known brands, an explainer video for business is a cost-effective tool for demonstrating a particular product.
A demonstration video transforms a complicated description or dull information into entertaining content in different forms like colorful cartoons or whiteboard animation. What do production services include? Animated video production companies can manage a production process from A to Z including script, design, post-production, ideas concerning a call to action and voice-over.

Advantages of Product Explainer Videos

  • A video makes your product shine and distinguishes it among others.
  • Any enterprise has competitors who sell the same product to the same customers. A video sets your product apart from the other companies and highlights it specialness. The customers will remember a catchy visual and audio for a long time.
  • Development of brand visibility. Building emotional connection is a crucial point for brand management. The video characters show that a video was created especially for customers and care about their problems suggesting solutions. It also makes people recognize a brand and remember of it when a logo appears anywhere.
  • Explanation of a product within a few minutes. A video will promptly attract views and guarantees viewership increase. An animated video for business is also an effective option to humanize a brand. The characters can reflect a brand’s components and principles and speak directly to the target audience.
  • Engagement with audience. Explainer videos generate attention and engagement within seconds. It’s a well-known fact, that people retain 50% of the information they see in comparison to what they hear.
  • Gain in sales. In addition to brand awareness and identification, a video boosts a company’s sales and increases conversion rates in the buying cycle.

Explainer video blog